About the company
Imagine Communications at a glance:
- Leveraging more than 5 decades of ongoing innovation
- Powering 80% of the world’s top media companies
- Supporting 25K of the world’s 50K commercial channels
- Driving $46 billion in annual ad sales
- Delivering 5 trillion ad impressions
- Holding 200+ global patents
- Earning 50+ industry awards and 10 Technical Emmys
- 3 million+ products in service – and counting!
We empower the media and entertainment industry with innovative solutions to make and monetize TV.
Our customers are the innovators, influencers and idea-makers who inform, entertain and shape the way we experience the world.
Solutions:
- Make TV: Playout Automation, Video Servers, Media Storage, Integrated Playout, Playout Control & Content Management, News Production, File Transcoding, Multiviewers, Processing, Routing & Control.
- Monetize TV: Sales, Traffic, Optimization, Video Ad Server, Rights & Scheduling, Distribution.
Ad tech solutions for broadcasters and their sales houses
Landmark Sales
Product categories: inventory/yield management tools, inventory/yield optimisation tools, OMSs, booking, order, campaign management systems
Media: linear TV, VOD/OTT, streaming of linear TV channels, addressable TV
Landmark is a powerful, modular solution for advertising sales, traffic, and billing that empowers media companies to seamlessly manage and monetize campaigns across TV and radio — including linear, streaming, and on-demand. Landmark Sales enables cross-platform media trading within a single, integrated system, supporting multiple pricing strategies and trading models. By streamlining workflows and offering flexible, hybrid sales capabilities, Landmark helps drive revenue growth and supports your sales evolution in an increasingly dynamic media landscape.
New Cloud-based, Fully Managed Service
As the industry evolves, we continue to enhance this proven solution to better meet your business needs. In response to market demand, we are pleased to introduce a new cloud-based, fully managed service offering for Landmark Sales, which will enable our customers to:
- Reduce risk, workload and TCO
- Count on predictable pricing and costs
- Free staff to focus on your business ― not on IT infrastructure
Landmark Rights & Scheduling
Product categories: rights management, scheduling
Media: linear TV, VOD/OTT, streaming of linear TV channels, addressable TV
Empower your media organization to plan, manage, and schedule content across live, streaming, and on-demand platforms with Landmark™ Rights & Scheduling.
Leverage a flexible scheduling engine and integrated rights management, that simplifies the process of creating accurate, multichannel schedules that blend programming and advertisements. By optimizing your content’s placement and usage, it helps you unlock the full value of your media assets while driving revenue and improving operational efficiency.
GamePlan
Product category: inventory/yield optimisation tools
Media: linear TV
As your linear TV revenue continues to decline, you’ll need to streamline workflows to reduce costs, while meeting delivery requirements more efficiently. With GamePlan™, you can increase profitability by automating the complex process of spot placement for audience-based campaigns, while ensuring your ad inventory is utilized to its full potential.
Broadcast Master (BCM)
Product categories: inventory/yield management tools, OMSs, booking, order, campaign management
Media: linear TV
BCM is a flexible, cost-effective system for growing television operations. The comprehensive suite of modular and scalable rights, sales, scheduling, and media management solutions enables broadcasters to drive productivity and revenue with the tools to automate and manage your daily operations, allowing you to focus on the business of broadcasting.
BCM enables you to easily launch new channels, develop exciting new revenue sources, including product placements and secondary event messaging, and optionally manage nonlinear and catch-up scheduling.
SureFire
Product category: ad servers, ad insertion decisioning engines
Media: VOD/OTT, streaming of linear TV channels, addressable TV
Protect your revenues as viewers continue to shift to streaming services. With the SureFire™ video ad server, you can realize higher CPMs for direct-sold premium inventory. It leverages linear-like ad placement and broadcast rules for superior ad decisioning across CTV, FAST, and addressable linear services — while integrating with your existing programmatic solution for non-premium traffic.
Additional resources
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions
With television audiences and advertising revenue fragmented across platforms, screens and ecosystems, broadcasters need to sell to their audience using one campaign and one currency, regardless of platform. This converged selling will need to maintain the quality and brand safety traditionally associated with linear TV, while offering the speed and precision targeting enabled by digital. This session from TVOT LIVE! 2022 examines emerging converged-selling strategies and best practices and identifies the new technologies and solutions that enable them.
Next-Generation, Cloud-Based Advertising Sales Inventory and Revenue Management
Leading media companies such as Sky are moving toward a converged selling approach that combines the quality and brand safety of linear with the speed and precision targeting of digital on a single platform.
What to Expect from a Rights Management System
Fast-Track Time to Revenue On Demand
Programming is the largest cost for any broadcast operation. In a complex, multiplatform media world, are you scheduling rights efficiently? Join this business-driving webcast to learn how advances in rights management technology can help you limit waste by using programming runs more efficiently, speed content distribution across platforms and regions, and track the most granular details to maximize the value of your rights inventory
The Evolution to Audience-Based Advertising Sales
Broadcasters can survive and thrive alongside the digital-first titans competing for viewers and share of wallet, but it will require changing the way you do business. First step: Move away from selling spots to selling an audience – whatever the platform. Sky Media has been successfully selling this way for 20 years. Join this session to get insight on why they did it, how they did it, and the real-world benefits they’ve achieved by changing the paradigm of linear advertising.