amy
amy GmbH is an AdTech provider. The company amy GmbH implements and operates its platform "amy" for automated & programmatic advertising for radio.
amy GmbH is addressing both broadcasters and marketers (supply side) and promoting amy at media agencies and selected advertising customers (buyer side). With its platform "amy" the company is rendering support to the radio industry on its way to the digital transformation and electronic marketing. Thus also exploiting additional sources of revenue potentials and the acquisition of market segments in the digital advertising business.
amy GmbH is based in Hamburg. The staff of amy GmbH looks back on years of experience in the radio business.
Ad tech solutions for broadcasters and their sales houses
amy
Product categories: Order management systems, Supply-side platforms (SSPs), Ad servers, Ad sales and booking portals for clients, demand-side platforms (DSPs), Automation of sales, programmatic, Private marketplaces (PMPs), open exchanges
Media: Radio, audio
amy - the electronic platform for automated and programmatic purchasing of radio advertising: innovative, globally scalable, independent, and purpose-built. amy makes radio automated & programmatically bookable, enriched with data and harmoniously embedded in today's business models. Radio advertising directly bookable via DSP, on par with other digital media. Radio advertising directly bookable via online booking platform (I/O). All processes (communication, offer, order, audio workflow management, etc.) embedded in one customer portal.
Additional resources
Programmatic - a promising way into the future of radio, but not the only one.
For decades, I have been intensively involved in securing the future of the radio business, or more precisely the advertising business of private radio publishers. It is a difficult one, as we know. The media landscape is changing just as quickly as the predictions about business development and the future of traditional radio. Sometimes it is online audio that will supposedly replace radio. Sometimes it's media convergence, sometimes AI is hyped as a game changer. The analyses, forecasts and recommendations change and often contradict each other. Nevertheless, the "experts" usually sell their concept as the only right one.
Regular customers are the gold of sales
For the programming team of every radio station, it is a matter of course to regularly analyze key figures on regular and occasional listeners, largest audience or dwell time. Media analysis, in-house program market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such key figures also used strategically there?