About the product
Increase Revenue. Control Quality. Lower Costs.
Premium Ad Decisioning for OTT:
SureFire broadcast quality video ad server is an ad decisioning solution for OTT, leveraging common broadcast rules and audience data across VOD and addressable linear platforms.
It enhances and expands the digital monetization functionality of Imagine’s unified monetization platform, providing cross-platform ad sales, traffic and billing to maximize revenue and control quality.
Highlights:
- Automate: Integrate with leading ad traffic systems.
- Broadcast Quality: Control brand rules, restrictions, separation, and frequency.
- Targeting: Leverage your rich 1st and 3rd party audience data.
- Cloud-Native: Scalability and flexibility of cloud-based architecture.
SureFire enables media companies to offer the same premium viewing and advertising experience on VOD and addressable linear that is offered today on traditional linear.
By connecting SureFire to a cross-platform traffic system, such as industry-leading Landmark platform, media companies can now sell and fulfill campaigns across their entire audience with the same control, quality and rules to maximize revenue while saving money by eliminating silos.
Addressable advertising needs broadcast quality ad decisioning:
Linear Addressable:
- Linear schedule targeted ad replacement
- OTT & ATSC 3.0 compatible
VOD Addressable:
- Targeted VOD ad decisioning
- Broadcast quality checks and control
FAST Channels:
- Targeted ads placed in FAST streams
- Linear-like experience
- Broadcast quality checks and control
Linear Parity:
- Traffic system makes OTT ad decisions
- Linear-like localized experience
- Broadcast quality checks and control
Contact representative:
E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/surefire/
Main characteristics
Product category | Ad servers Ad insertion decisioning engines |
Media assets | VOD/OTT Streaming of linear TV channels Addressable TV |
Delivery methods | HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |