About the product

Increase Revenue. Control Quality. Lower Costs.

Premium Ad Decisioning for OTT:

SureFire broadcast quality video ad server is an ad decisioning solution for OTT, leveraging common broadcast rules and audience data across VOD and addressable linear platforms.

It enhances and expands the digital monetization functionality of Imagine’s unified monetization platform, providing cross-platform ad sales, traffic and billing to maximize revenue and control quality.


  • Automate: Integrate with leading ad traffic systems.
  • Broadcast Quality: Control brand rules, restrictions, separation, and frequency.
  • Targeting: Leverage your rich 1st and 3rd party audience data.
  • Cloud-Native: Scalability and flexibility of cloud-based architecture.

SureFire enables media companies to offer the same premium viewing and advertising experience on VOD and addressable linear that is offered today on traditional linear.

By connecting SureFire to a cross-platform traffic system, such as industry-leading Landmark platform, media companies can now sell and fulfill campaigns across their entire audience with the same control, quality and rules to maximize revenue while saving money by eliminating silos.

Addressable advertising needs broadcast quality ad decisioning:

Linear Addressable:

  • Linear schedule targeted ad replacement
  • OTT & ATSC 3.0 compatible

VOD Addressable:

  • Targeted VOD ad decisioning
  • Broadcast quality checks and control

FAST Channels:

  • Targeted ads placed in FAST streams
  • Linear-like experience
  • Broadcast quality checks and control

Linear Parity:

  • Traffic system makes OTT ad decisions
  • Linear-like localized experience
  • Broadcast quality checks and control

Main characteristics

Product categoryAd servers
Ad insertion decisioning engines
Media assetsVOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsHBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data