About the product

Broadcast and Multimedia Ad Sales and Commercial Scheduling 

Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. Landmark™ Sales can help you manage the challenges and experience the rewards of this multifaceted selling environment.

Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system (also available as a cloud-based, fully managed service) executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.

Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Supply-side platforms (SSPs)
Ad insertion decisioning engines
Media assetsLinear TV
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Benefits of the product

  • Maximize revenue by optimizing available airtime and making the most efficient use of your advertising inventory
  • Optimize spot placement across demographics, geographic regions, channels, dayparts, programs, and rates
  • Run seamless campaigns covering commercials, promotions, sponsorship, VOD, production, barter, and online
  • Manage more channels with less overhead, streamline multichannel management to enable local selling methodologies, currencies, and regulations
  • Deliver audience-, line-, and spot-based inventory optimization — also available in the cloud with a full, managed service offering
  • Enhance business throughput, improve your workflow and increase accuracy with automated tools for ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
  • Deliver integrated, interactive, real-time operational reporting for ROI analysis, sales support and in-depth financials
  • Link seamlessly to Landmark™ Rights & Scheduling and a wide range of third-party applications to create a comprehensive, integrated business system encompassing planning, scheduling, sales, and

Additional resources

Landmark Sales as a managed service

New Cloud-based, Fully Managed Service: As the industry evolves, we continue to enhance this proven solution to better meet your business needs. In response to market demand, we are pleased to introduce a new cloud-based, fully managed service offering for Landmark Sales, which will enable our customers to:

  • Reduce risk, workload and TCO
  • Count on predictable pricing and costs
  • Free staff to focus on your business ― not on IT infrastructure

Learn more