About Adwanted Group
Adwanted Group is an international French company that provides business software, industry data and informational content to the world's largest advertising and media companies (advertisers, media agencies, sales houses, TV channels, radio stations...).
The group is composed of over 150 employees working in France (Paris, Lille), in the United Kingdom (London) and in the United States (New York, Chicago).
Ad tech solutions for broadcasters and their sales houses
Media Pilot
Product categories: Inventory/yield management tools; inventory/yield optimization tools; order management systems; ad sales and booking portals for clients, demand-side platforms; automation of sales, programmatic; private marketplaces, open exchanges; user experience personalization and optimization tools, content discovery and recommendation solutions; reporting and analytics solutions; CRM
Media: Linear TV; VOD/OTT; streaming of linear TV channels; addressable TV; radio; online audio; simulcast radio streams; podcasting
Media Pilot is the leading software in France (TF1 Pub, M6 Publicité, Altice Media Ads & Connect, Radio France Publicité, Canal+ Advertising, beIN SPORTS...) for booking and billing advertising campaigns. It manages all types of media (television, radio, print, digital...) and campaigns (traditional, addressable, sponsorship, tailor-made operation, cross-media...).
Within a unique database, Media Pilot references all the information necessary for the activity of sales houses (customers, media, rates, sectors, audiences, creatives, etc.) and enables to manage the entire cycle of their advertising campaigns.
J-ET
Product categories: Inventory/yield management tools; inventory/yield optimization tools; order management systems; SSPs; log-on and user consent solutions, identity graph components; DMPs/CDPs; ad sales and booking portals for clients, demand-side platforms; automation of sales, programmatic; private marketplaces, open exchanges; user experience personalization and optimization tools, content discovery and recommendation solutions; reporting and analytics solutions; sttribution tools
Media: Radio; online audio; simulcast radio streams; podcasting
J-ET was UK media’s first automated trading platform and now handles 95% of all national radio advertising. Jointly owned by The Radiocentre (the industry body for commercial radio in the UK), representing the station owners, and the IPA, representing media agencies, and operated impartially by Adwanted. Within a unique database, Media Pilot references all the information necessary for the activity of sales houses (customers, media, rates, sectors, audiences, creatives, etc.) and enables to manage the entire cycle of their advertising campaigns.
CTS Broadcast
CTS Broadcast is a broadcast management software. It provides TV channels with the functionalities necessary to manage and optimize their long and short-term schedule, from the referencing of programs to the elaboration of linear playlists. CTS Broadcast sends on a daily basis these playlists to the broadcasting system and generates post-broadcast certificates for advertisers, program distributors and regulators.