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smartclip

About Smartclip

smartclip is the only European-grown adtech company that breaks down walled gardens by offering local, non-monopolised video marketplace alternatives. The company provides the technological infrastructure to merge the worlds of TV and digital — creating unique selling points and giving European broadcasters a competitive advantage over digital giants. Its smartx Platform provides broadcasters with the technology needed to tap into granular TV data and leverage innovative digital advertising products in order to monetise their content in the most efficient and effective way possible.

Get in touch:

For all queries please reach out to:
newpartnerships@smartclip.tv

Website: https://smartclip.tv/

Ad tech solutions for broadcasters and their sales houses

smartx Platform is a holistic full-stack solution that includes smartclip's proprietary ad server,  supply-side platform,  TV Data Management Engine, Addressable TV Suite, and SSAI-ready technology. smartx enables a multi-marketplace partnership setup and supports in-stream, out-stream, Connected TV, and Addressable TV inventory with transparent, GDPR-compliant ad technology.

smartx Ad Server

Product categories: ad servers, ad insertion decisioning engines, automation of sales/programmatic, OMSs, creatives management tools, reporting and analytics solutions, contextual data solutions

Media: addressable TV, linear TV, VOD/OTT, streaming of linear channels, online audio, podcast

smartclip's sophisticated first-party ad server is built to withstand the massive scale and reach that broadcast offers. With a true holistic approach, smartclip's ad serving infrastructure can seamlessly cater to RTB and IO demand in a common auction. smartclip's advertising products can be integrated into every platform and device in which broadcasters deliver their content — including Addressable TV advertising in linear live environments and any on-demand content product.

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smartx SSP

Product categories: SSPs, contextual data solutions, automation of sales/programmatic, PMPs, open exchanges, reporting and analytics solutions, inventory/yield management tools, inventory/yield optimisation tools

Media: addressable TV, linear TV, VOD/OTT, streaming of linear channels, online audio, podcast

smartclip's proprietary SSP allows for customised inventory definitions — with a private marketplace logic — for full control over commercials, pricing, and revenue. The smartx platform provides an ideal setup for alliances with complex re-selling relationships and is connected to all major DSPs.

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smartx TV DME

Product category: reporting and analytics solutions

Media: linear TV, VOD/OTT, streaming of linear channels, addressable TV

smartclip's real-time TV Data Management Engine (DME) empowers broadcasters to tap into more granular layers of TV data, made available via the HbbTV technology, and analyse and segment target audiences based on viewing behaviour.

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smartx Addressable TV Suite

Product categories: ad insertion stitching solutions, ad insertion decisioning engines

Media: addressable TV, linear TV, VOD/OTT, streaming of linear channels

smartclip's Addressable TV Suite enables broadcasters to insert digital ads into any linear TV stream and is platform and device agnostic.

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smartx SSAI (Yospace)

Product categories: ad insertion stitching solutions, ad insertion decisioning engines

Media: addressable TV, linear TV, VOD/OTT, streaming of linear channels

smartclip's Server-Side Ad Insertion (SSAI) technology makes it possible to exchange and insert TV spots on the fly, so that broadcasters can increase yield of linear streams within OTT & web environments. With Yospace, smartclip provides access to one of the leading SSAI vendors — yet the smartx platform is flexible and can access any other SSAI vendor of choice.

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Additional resources

Addressable TV Opportunities for Advertisers
(White Paper)

Learn more about new opportunities for international advertisers to reach European audiences via Addressable TV advertising.

Download white paper

Addressable TV Broadcaster Solutions
(White Paper)

An analysis of Addressable TV Advertising in Europe, with emphasis on the opportunities that smartclip’s ATV solutions provide to European broadcasters.

Download white paper

Addressable TV Everywhere: Tackling a Fragmented TV Landscape (Article)

Find out why broadcasters should enable Addressable TV products across all touchpoints in a challenging and fragmented TV landscape.

Read article

Connected TV:
The European Landscape (Article)

Learn more about the concept of Connected TV (CTV) and how smartclip helps content publishers use CTV to take their TV advertising efforts to new heights.

Read article

Cross-Device: Combining Reach with Advanced Targeting Capabilities (Article)

Explore how to leverage cross-device capabilities and connect TV campaigns with digital video on mobile and desktop devices.

Read article

Ad Guide: Addressable TV
(Technical Specifications)

 

A comprehensive guide to all ad formats of the smartclip Addressable TV suite and their technical specifications.

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smartclip Showreel

Watch to find out more about smartclip, our products, and clients.