aprile consulting GmbH

About aprile consulting GmbH

aprile consulting is an independent consulting company, focusing on media, the advertising industry and business development.

The range of services includes every aspect of the customer business model:

  • strategic consulting and concept development
  • business development
  • project steering
  • project management
  • process analysis and optimization

We are focused on futuristic challenges of the media and advertising business such as:

  • automation and digital transformation
  • automated ("programmatic") advertising for linear and digital media
  • artificial intelligence
  • monetization

We have more than 25 years of experience in the advertising business in electronic media. We are familiar with and optimize the business models of sales houses as well as publishers. Our clients include many experienced managers of sales houses and publishers. It is this know-how that we make available to our customers.

Dedicated to designing and developing native software solutions, aprile consulting is setting a new standard in the media business with the products audiobays and mai.

aprile consulting is based in Hamburg, Germany, and has a team of 20 employees and also works with freelance professionals.

Ad tech solutions for broadcasters and their sales houses

media agency interface (mai)

Product categories: Order management systems (OMSs); ad sales and booking portals for clients, demand-side platforms (DSPs); automation of sales, programmatic; client portals, online booking platforms

Media: radio

media agency interface (mai) is a webportal and a tech communications platform that connects media agencies and advertisors with publishers and sales houses. Offers, campaigns, bills, available inventory, audio ads, integrated chat -  direct, easy, 24/7.

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Product categories: creatives management tools; content management systems

Media: radio, online audio, simulcast radio streams, podcasting

audiobays is the cloud-based system for audio content and workflow management. audiobays was purpose-built for the audio advertising business and is the perfect tool for sales houses, audio publishers, agencies, recording studios, and distributors. audiobays organizes your ads, news, podcasts, weather, comedy, music or entire programs on a single platform. audiobays is available to you and your partners, wherever you are, whenever you need it.

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Additional resources & client testimonials

Programmatic and automatic radio advertising by aprile consulting and Swiss Radioworld
(Case Study)

In 2017, Swiss Radioworld, the Goldbach radio sales house for private radio stations in Switzerland, started a project to automate their sales and booking processes in radio advertising in collaboration with aprile consulting. The solution has been a great success with agencies with now nearly 85% of the agencies using the web portal mai (media agency interface) to communicate automatically with Swiss Radioworld. Campaign management is being successfully handled by the integrated system amily.

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"We are fully satisfied with the support aprile consulting gave us with the implementation of our systems by providing professional project coordination. We were able to automate our processes with the new technical basis as well as optimize cooperation with our customers and stations."

--- Daniel Tschudi, Agile Coach & Transformation Manager Goldbach neXT AG