About the company
AdScanner is a European platform and marketing technology provider, enabling next-generation TV & video analytics, cross-device integration as well as Addressable TV and Convergent TV & video business models. AdScanner works independently and revolutionizes TV campaign measurement, analysis and activation through Big & Smart Data.
AdScanner is active since 2012, currently in the markets of Germany, Austria, Croatia and Bulgaria. AdScanner's technological foundation is based on a proprietary approach to video content recognition combined with its proprietary Rapid Data Vectoring technology, for advanced processing and exploitation of audience data from a wide range of TV and video platforms.
Get in touch:
Sascha Pfau
Head of Cross Device Data Activation
T: +49 1515 065 1311
E: sascha@adscanner.tv
Website: https://adscanner.tv/
Ad tech solutions for broadcasters and their sales houses
TV Measurement and Analysis
Media: linear TV; VOD/OTT; streaming of linear TV channels
Product type: inventory/yield optimisation tools; inventory/yield management tools; DMP/CDP; reporting and analytics solutions
AdScanner offers the opportunity to analyze TV and Video content and advertising consumption on a broad and solid data foundation to provide relevant insights to increase the efficiency and effectiveness of TV campaigns. Our ability to track audience reach throughout ad breaks at 1-second precision level enables advertisers to understand the reach of different slots in the ad break and optimize buying of positions.
TV Planning and Forecasting
Media: linear TV
Product type: inventory/yield optimisation tools; inventory/yield management tools; OMS; DMP/CDP; automation of sales, programmatic; ad sales and booking portals for clients/DSP; reporting and analytics solutions
Based on Bid Data and a Sec-by-Sec Reach our algorithms offer an optimal planning, forecasting and booking of TV campaigns on a real new quality level. With an audience forecasting our clients can optimise their campaigns ex ante and of course can increase their campaign reach and targeting capabilities through statistical learnings to cluster households by their behaviour and to then predict their presence.
TV Sync
Media: linear TV
Product type: inventory/yield optimisation tools; DMP/CDP; clients’ data on-boarding infrastructure; automation of sales, programmatic; reporting and analytics solutions
TV Sync enables advertisers to benefit from increasing second-screen usages by extending own TV campaigns into digital or by instantly reacting online to competitor TV campaigns. TV SYNC pushes the digital marketing activities based on own TV campaigns or competitor activities - in real time. As soon as the corresponding spot is recognized on TV, a start/stop signal is sent to the DSP to start the digital campaigns or stop them again after a few minutes. The first real link between TV campaign and digital marketing
TV Boost
Media: linear TV
Product type: inventory/yield management tools; DMP/CDP; clients’ data on-boarding infrastructure; automation of sales, programmatic; reporting and analytics solutions
TV Boost enables an ongoing tracking of own and competitor TV campaigns within defined target group/ clusters or other KPIs (net reach etc.), which can then be addressed digitally. With TV Boost advertiser can extend their linear TV campaigns near real time with multichannel digital campaigns (CTV/ Instream/ Inpage/ DOOH) io. and programmatic e.g. according to specific audience groups.
TV Match
Media: linear TV; VOD/OTT; streaming of linear TV channels
Product type: inventory/yield optimisation tools; SSP; DMP/CDP; clients’ data on-boarding infrastructure; reporting and analytics solutions
TV Match is a GDPR conform product which enables Advertiser to match their campaigns with all other digital advertising channels via a 3rd party data clean room solution. TV Match is a fully automated, cross-platform solution for building a bridge between TV usage data and Digital usage data ("match") for both campaign steering and direct activation on digital platforms. One of the most valuable use cases of ID matching is incremental reach: with the match in place, advertisers are able to understand who in their digital space has/has not seen an Ad on TV, and they use this info to steer for reach maximisation or story evolution. Others cases are storytelling where we utilize the 50+ profiles or just frequency capping.
Additional resources
