Publica is a leading Connected TV (CTV) ad-server and works with many of the world’s biggest broadcasters, TV manufacturers, and streaming apps. Headquartered in New York, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, Server-Side Ad Insertion (SSAI), Contextual Management, Ad Quality Management and Measurement and Verification. Publica serves over 6 billion ads on CTV every month, delivering quality ad experiences for Samsung, MLB, Paramount, Crunchyroll, E. W. Scripps, Fox, IGN, Philo, XUMO, and more. Publica is owned by Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality.
For more information, visit https://getpublica.com/.
Ad tech solutions
CTV Ad Server
Open, transparent, and demand agnostic, Publica’s CTV Ad Server provides the tools to maximize publisher revenue and optimize the overall viewer experience. Strategically sitting between publishers and SSPs, the solution allows for better management of inventory between directly sold ads and programmatic sold ads.
With its Unified Auction solution, Publica provides the highest performing auction engine fully adapted for CTV, enabling publishers to orchestrate a true agnostic unified auction. Publishers are equipped to run high performing, price-based auctions between SSPs and direct campaigns, increasing competition and improving yield.
Publica provides the only SSAI solution capable of handling the scale of programmatic for streaming publishers. Our proprietary technology achieves the highest ad fill rates in the industry. Publica charges for ad impressions with no upfront cost, allowing you to scale your business profitability from day one.
The only ad server designed with CTV in mind. It offers full ad-serving capabilities for direct campaigns. It also enables publishers to deliver campaigns based on pricing, targeting preferences and auction priorities in order to match your advertisers expectations.
With integrations to leading data management platforms, Publica provides the most advanced audience management capabilities in the CTV space. Publica gives buyers the opportunity to bid on target audiences and tailor ad experience to unique users.
Publica achieves real-time Ad Pod or Session Level frequency capping by delivering 100% valid, non-duplicate, non-competitive ad creatives within live ad break environments within live and VOD environments for a seamless experience.
“The Publica platform has enabled Samsung Ads to create more advanced CTV ad breaks, run a unified auction and provide the data we needed to grow our streaming advertising revenues in a controlled and transparent way, we look forward to our continued partnership.”
--- Craig Chinn, VP Programmatic Advertising, Samsung Ads
“We’re excited about the new layer of automation Publica brings with Elea ai to ensure that our users are not inundated with the same ads over and over while enabling more programmatic buyers access to our premium video inventory.”
--- Reed Barker, Head of Advertising, Philo
“Since we started partnering with Publica, we have measured marked performance improvements across our entire OTT inventory. Both their technology and their team are highly recommended."
--- Henry Embleton, Head of Ad Products and Revenue, Crunchyroll, elation
“We've enabled demand from multiple platforms to compete in a unified auction, eliminating waterfall latency while increasing bid density and overall yield."
--- Stan Hunting, Director of Advertising Operations, Outside.tv
“Publica’s technology helps publishers identify errors down to the creative level and even automatically fix some of these errors in real time. As a result, our delivery rates and revenue performances are unmatched in the industry.”
--- Erick Opeka, President, Cinedigm Networks
“As one of the first publishers using Publica’s CTV Header Bidding solution, we witnessed first hand their ability to ship products faster than anyone else in the industry. We now rely heavily on their platform to build an Audience-centric monetization strategy.”
--- Jonathan Lesson, Senior Director, Revenue Operations, Newsy
“Publica's approach to CTV monetization is already a game-changer for publishers - adding easy, secure, and integrated access to LiveRamp's capabilities is incredibly powerful.”
--- Joel Jewitt, Co-founder & VP Strategic Operations, Live Ramp