About the product
GamePlan optimizes over 30,000 spots a minute with the flexibility to easily tune your KPIs and delivery variables, so campaigns are truly working for you and your customers.
- Built with open APIs and can easily integrate with any scheduling, traffic or campaign tool.
- Enables an optimal hybrid operation, where you can manually place spots in premium inventory and automate the placement of everything else.
- Allows you to optimize over 30,000 spots a minute with the flexibility to easily tune your KPIs and delivery variables, so campaigns are truly working for you and your customers.
Contact representative:
E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/gameplan/
Main characteristics
| Product category | Inventory/yield optimization tools |
| Media assets | Linear TV |
| Delivery methods | Linear broadcast |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
Benefits of the product
Maximize Revenue
- Sell placements by spot or audience. Reach optimal yield in a seamless hybrid model: hand-held premium inventory with a constantly re-optimized long-tail.
Optimize Inventory Utilization
- Deliver your audience commitments with quality campaigns and minimized audience wastage.
Minimize Cost
- Easily scale your operations and eliminate the “Makegood Tax” with full automation of campaign delivery
Client cases
Nine Networks (Australia): Heading Toward a Platform-Agnostic Ad Training Future
Nine Network is one of the largest free-to-air broadcasters in Australia, operating four OTA channels across five markets, as well as a streaming video platform, 9Now, which allows viewers to watch programs from Channel 9, 9Go!, 9Gem and 9Life on demand, whenever and wherever they want.
