Name of the company
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, PubMatic’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, the company improve outcomes for its customers while championing a vibrant and transparent digital advertising supply chain.
Ad tech solutions for broadcasters and their sales houses
Product categories: inventory/yield management tools, inventory/yield optimisation tools, SSPs, log-on and user consent solutions, identity graph components, DMPs, CDPs, ad insertion decisioning engines; ad insertion stitching solutions, ad sales and booking portals for clients, DSPs, automation of sales, programmatic, PMPs, open exchanges, reporting and analytics solutions, contextual data solutions
Media: VOD/OTT, streaming of linear TV channels
OpenWrap OTT is a Prebid-powered unified bidding solution that centralises 100% of direct and programmatic demand in a server-side parallel auction. This allows response to real-time changes in viewer behavior and creates flexible opportunities for new demand, while maximising yield.
Video Advertising Efficacy In Premium OTT and Non-Premium Video Environments (infographic)
The infographic outlines the results of a piece of research commissioned by PubMatic and run by Kantar explores the relative efficacy of video advertising in premium OTT and non-premium environments in Southeast Asia.
Agency Scales OTT Reach 14x from PubMatic Unified Auctions
In order to determine the efficiency and scale benefits of OTT header bidding, a leading agency conducted a head-to-head test of PubMatic’s OpenWrap OTT header bidding wrapper and a tag-based integration from video- and CTV-specialist another SSP that specializes in video and CTV. Both deals were set up via a single Deal ID from the same publisher for testing consistency. PubMatic’s OpenWrap OTT header bidding wrapper outperformed the tag-based integration across all categories for this agency.