Cataneo is a global media industry leader in content lifecycle for Ad Sales Scheduling and Campaign Management across all inventory including linear TV, OTT, On-line and addressable TV.
Ad tech solutions for broadcasters and their sales houses
Product categories: Inventory/yield management tools, inventory/yield optimisation tools, OMSs, ad sales and booking portals for clients, DSPs, automation of sales, programmatic; reporting and analytics solutions; CRMs
Media: Linear TV, VOD/OTT, radio, online audio
Cataneo’s MYDAS Advertisement Sales platform manages the total lifecycle of the Ad Sales process on the supply side, linear TV channels, websites, VOT/OTT, radio and print or Out of Home. It is a SaaS solutoin.
Product categories: Ad sales and booking portals for clients, demand-side platforms (DSPs); automation of sales, programmatic; private marketplaces (PMPs), open exchanges
Media: Linear TV, VOD/OTT, streaming of linear TV channels, addressable TV
AMM functions as a “hub” for a quick and secure exchange of information between Media Agencies and multiple Sales houses. It uses an EDI+ data exchange platform which is now available for other markets. It facilitates communication, data transfer and the booking of TV commercials between sales houses and agencies allowing improved efficiency.
"Cataneo is a long term partner providing a full cycle ad sales management across the channel portfolio."
--- Sky Germany
"Cataneo provides full cycle ad sales management across the global news channels."
--- BBC Global News