About the product
The booking.wizard simplifies the process of booking, managing, delivering, and placing advertisements across audio broadcast and online audio channels. As a first of its kind, it allows publishers, marketers, and advertisers to easily handle their ad campaigns with the same ease as managing a social media campaign – no matter the audio channel. Aiming at big agencies for national bookings, local marketers for inhouse sales activities and publishers for their direct client relationships, aireal booking.wizard is both easy to use as well as powerful in its feature set. Aireal booking.wizard works for any audio inventory, both IP and terrestrial. This new tool streamlines the workflow, including ad creation and approval, making omnichannel audio ad booking more accessible and efficient than ever before.
Contact representative:
Jan Poelmann
Director Demand Side
E: jpoelmann@airealgroup.com
Website: https://airealgroup.com/en/
Main characteristics
| Product category | Order management systems (OMSs) Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Creatives management tools Reporting and analytics solutions Integrated system to create audio ads via AI and directly include them into a campaign booked by the client (incl. approval process through publisher staff; web based) |
| Media assets | Radio Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Set-top-box (STB) Apps for connected TVs Apps for desktops Apps for mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners |
