About the product
Streamhub is a multi-audience measurement, analysis & data management platform for the Video/TV ecosystem. We help Broadcasters, OTT operators and digital first publishers to maximise the value of their 1st party data through three key product areas.
Contact representative:
E: bizdev@streamhub.co.uk
Website:
https://streamhub.co.uk/
Data Management
Streamhub offers a range of data management solutions, as a service, to help ensure that any desired data can be collected, cleaned, enhanced and organised in order to provide a unified experience in Analytics and Activate. This extends further into our external APIs which can be used to easily port data seamlessly between Streamhub and other destinations:
- Tag agnostic collection
- Cleansing & enrichment
- 1st / 3rd party data fusion
- API externalisation
Analytics
Our flexible analytics dashboards are highly customisable and accessible for users of any ability, from occasional to super users. Analytics enables Broadcasters and video focussed publishers to access a unified comparison of audience viewing data from all platforms. Custom methodologies and panel data can also be incorporated for a more bespoke solution that suits any existing corporate standards or procedures. Some of the key features:
- Content / Ad / Audience/ QoS reports
- Panel Reach & Frequency metrics
- Blended custom metrics
- Device & People based
Activate
A video focussed DMP designed to supercharge the OTT Advertising ecosystem, Activate enables users to create hyer granular, viewing contextual audience segments in an intuitive way - making it accessible to Marketing, Ad sales or data science/ research teams. Segments can then be pushed out to third party platforms (ad servers, marketing automation tools, CRM systems, custom storage locations) for targeting and activation purposes. 1st party viewing data can be combined with 2nd/3rd party data to further optimise segmentation. Key features:
- Private cleanroom
- Viewing-defined segmentation
- Multi-touch point attribution
- Forecasting
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure User experience personalization and optimization tools, content discovery and recommendation solutions Reporting and analytics solutions Contextual data solutions |
| Media assets | VOD/OTT Streaming of linear TV channels Online audio Podcasting |
| Delivery methods | Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data |
Additional resources
For more information on Streamhub's features and use cases, please visit Streamhub's website.