About the product
The Audio SSP by aireal. integrates online (streaming) and broadcast audio inventories (e.g. FM, DAB+) into a single supply platform, streamlining demand operations with DSPs, trading desks, and exchange platforms. This full-service solution automates everything from inventory management to real-time ad delivery and reporting, enabling efficient, data-driven audio advertising campaigns across all channels. For inventory connection, aireal Audio SSP works with existing, market leading inhouse trafficking and playout systems as well as cloud based audio playout technologies. Inventories from these publisher systems can be chanalized into different demand channels in realtime, facilitating programmatic standard API languages for broad interoperability with DSPs on the agency side. For data enrichment, the SSP can use data sources like 1st party data or information from market surveys to enrich publisher inventory value increase as well as targeting purposes in the DSP.
Contact representative:
Jan Poelmann
Director Demand Side
E: jpoelmann@airealgroup.com
Website: https://airealgroup.com/en/
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Supply-side platforms (SSPs) Ad servers Ad insertion decisioning engines Automation of sales, programmatic Private marketplaces (PMPs), open exchanges |
| Media assets | Radio Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Set-top-box (STB) Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners |
