About the product
amily: the advertising management system for convergent audio publishers and sales houses that focus on the linear and digital audio world as well as TV.
All in one system: integrated, comprehensive, efficient.
All departments, all functionalities, one workflow. Prepared for the convergence of advertising as well as for data-driven campaigns of the future – automatic and programmatic.
amily GmbH is currently the only provider in the D-A-CH region to offer a comprehensive and convergent management system for linear audio (FM, DAB+), digital audio (online audio, webcast), online advertising (banners and more), podcast and even print campaigns. Sales, CRM, campaign management, reporting and billing – combined all in one system.
amily. A success story
amily joins the market in 2001. In 2020, amily manages over 75% of the gross revenue of all audio marketers and radio stations in the D-A-CH countries. amily is also used by leading broadcasters, marketers and media houses in Europe.
The 35-member team in Hamburg and Munich has excellent IT know-how and a profound expertise in the advertising business for sales houses and publishers.
Facts & functionalities
Key facts
- Integrated: all functionalities in one system
- Cross media: convergent audio advertising management, linear and digital
- Distributed workflow: companies, divisions, employees
- Comprehensive: wide range of functionalities and solutions
- Connected: numerous interfaces to third-party systems
- Tailor-made: high flexibility and adaptability
Functionalities
Sales
- offers / orders
- budgeting (customer/publisher)
- CRM
- calculations
- mobile
- sales projects
- customer profiling
- automated sales assistant
Operations
- booking generator
- inventory manager (road to automated advertising)
- packages
- pricing models
- filler/jingles
- detailed planning
- contracts, agreements
- commitments, kick-backs
- discount management
- data driven campaigns (with adremes)
- automated detailed fine planning (composer)
Reporting
- quick reports
- standard reports
- graphic reports (amily.today)
- interface to BI
- "Data Pump" (data warehouse)
Accounting
- agency accounting
- reminders
- sales representatives
- commissions, kick backs
- partner accounting
- publisher accounting
Interfaces
- radio automation systems
- AdServer (bi-directional to AdsWizz, other AdServers for display, etc.)
- data warehouse
- planning
- CRM (Salesforce, HubSpot, etc.)
- accounting/taxes
- media agencies
- XML/EDI
- Programmatic platforms
- Program planning software TV
and more…
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Reporting and analytics solutions (for sales data) Customer Relationship Management tools (CRM) |
| Media assets | Radio Digital audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
Product video
Additional resources & client testimonials
MVP in Audio AdTech: Why „not finished“ is a strategic advantage
Early adoption creates real competitive advantages
„Then I'll wait a bit longer.“
A phrase we often hear when new products or platforms are presented – especially in audio advertising and data-driven media sales. Behind this is usually a plausible assumption: a Minimum Viable Product (MVP) is not yet ready for productive use. „Not finished“ is equated with risk.
This assessment falls short. Because „unfinished“ is not a flaw with an MVP – it's a conscious design decision.
Omnichannel Strategy in Media Sales: The Success Factor for 2025 and Beyond.
The media industry is in an unprecedented phase of change. Streaming platforms, podcasts, personalised news feeds, social media channels, linear TV, video and radio, print – the media landscape has never been so diverse and so fragmented. For media sales departments, this means: the customer journey is no longer a straightforward path. Customers switch between channels, formats and devices – often within a few hours. An omnichannel strategy in media sales is the logical response to this new reality. It enables consistent, personalised and needs-oriented customer support across all relevant touchpoints – whether in the B2C sector with end customers or in the B2B sector with advertising clients, partners and agencies.
Regional beats generic – Why proximity, trust, and target-group knowledge are crucial for advertising customers
In an increasingly fragmented media landscape, one principle seems to dominate: the greater the reach, the better the advertising environment. However, this approach falls short. Especially in today's world, where consumers act critically, selectively and demandingly, one thing is becoming increasingly clear: scalability alone is not a guarantee of advertising success. It is relevance, context and credibility that make the difference. And this is precisely where regional media – especially radio stations and regional TV – have a strategic advantage, which they should leverage much more confidently and consistently in their marketing.
Loyal customers are the gold of sales
It goes without saying that the programme team of every radio station regularly analyses key figures on regular listeners and occasional listeners, WHK or dwell time. Media analysis, in-house programme market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such metrics also used strategically there?
- Does every media consultant know their “personal“ repeat booker percentage?
- How many customers are lost annually and need to be replaced by new customers?
- Are there patterns or regularities from which valuable learnings can be derived?
These are questions that modern sales departments should ask themselves regularly. Why? Because existing customers are the most important capital for tomorrow's revenue!
