About the product
Open, transparent, and demand agnostic, Publica’s CTV Ad Server provides the tools to maximize publisher revenue and optimize the overall viewer experience. Strategically sitting between publishers and SSPs, the Ad Server allows for better management of inventory between directly sold ads and programmatic sold ads. Publishers now have a one stop shop to manage and sell campaigns on their own terms - creating competition with programmatic and ensuring maximum yield.
Within the Ad Server lives the Campaign Manager, with features to provide full ad-serving capabilities for direct and programmatic campaigns. By leveraging the flexibility of the Ad Server, publishers are able to easily manage their campaigns to meet their specific business needs and priorities. Through the platform, they can directly set those granular objectives for their campaigns, such as impression goals and pacing, and maintain progress tracking of overall performance. Read about Publica’s Unified Auction and SSAI products to learn more about how publishers can leverage Publica as their ultimate Ad Server to optimize and streamline their ad delivery.
But, it doesn’t stop there. Publica also provides the tools for users to maximize their campaign yield by ensuring that their buyers’ ads are being inserted in safe and suitable environments and targeted to the right people. With Audience Manager and Contextual Segment Manager, publishers can use first- or third-party data to create deals with bidders. This ensures that they are able to categorize their inventory accurately and monetize them programmatically across channels.
While still prioritizing a publisher’s maximum yield of inventory, Publica’s Ad Podding optimizes to deliver superior ad experience for buyers, sellers, and the end-users. Powered by AI, Ad Podding reads creatives in real-time to analyze the advertiser, category, and emotions to ensure 100% non-duplicative and non-competitive ad creatives within an ad break. In doing so, Ad Pods are optimized for revenue as they are.
Contact representative:
Chaewon Jung
PMM
E: cjung@integralads.com
Spencer Wellen
Sales Development Representative
E: swellen@integralads.com
Website: https://www.getpublica.com/
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Data management platforms (DMPs) and customer data platforms (CDPs) Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Contextual data solutions |
| Media assets | Linear TV VOD/OTT Streaming of linear TV channels Addressable TV |
| Delivery methods | Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
