amy
The electronic platform for automated and programmatic purchasing of radio advertising
amy makes radio automated & programmatically bookable, enriched with data and harmoniously embedded in today's business models of publishers and marketers. The platform amy allows publishers and marketers to get access to additional monetization sources.
Contact representative:
Nico Aprile (Company)
CEO
E: aprile@amy.radio
Website: www.amy.radio
Functionalities
With amy your radio inventory can be booked electronically in different ways:
via online booking, the “classic method”, but digital and automated
via online booking, the “classic method”, but digital and automated
via our web portal or individual interfaces to advertisers
Globally scalable. Enriched with first- and third-party data (geo, reach, program, targets, etc.). 24/7. Near real time.
Automated & programmatic radio advertising
- Radio advertising directly bookable via DSP, on par with other digital media. amy brings your radio advertising inventory directly to the programmatic buying platforms. The "programmatic units" of the media agencies as well as advertisers themselves can buy radio inventory via the common DSPs.
- Radio advertising directly bookable via online booking platform (I/O). Radio inventory published on amy can be selected and booked via an online booking platform. Classic I/O business becomes more direct and automated.
Enriched with data
- First and third-party data enrich the offered inventory. Targeting, data-driven campaigns and situational booking now become reality in radio.
Harmoniously embedded
- Via a modern interface, amy connects directly with the systems of publishers and marketers and integrates their processes. Automation and programmatic are now possible – without the need of purchasing new systems. Integration instead of new acquisition.
- The publisher and/or the marketer always has control over the released inventory and the respective conditions (discounts and floor price).
- All processes (communication, offer, order, audio workflow management, etc.) harmoniously embedded in one customer portal.
Direct connection to "amily"
- In case a publisher or marketer plans to modernise its campaign management system, the implementation of the system "amily" is recommended. "amily" is a cross-media (radio, online audio, display, TV) and an integrated (sales, operations, accounting, reporting) campaign management system.
- The processes between amily and amy and the implemented functionalities are perfectly coordinated and harmonized: from inventory release to billing the customer. In that case amily customers do not need any new systems or adjustments to participate in programmatic trading!
Main characteristics
| Product category | Order management systems (OMSs) Supply-side platforms (SSPs) Ad servers Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges |
| Media assets | Radio |
| Delivery methods | Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data |
Additional resources
Creating new income
Expand in the programmatic business without replacing your current business processes and models. Offer quick targeting and modern data driven campaigns. Acquire more customers and market power. Recycle remaining inventory without effort, in near real time, and with maximum output. Benefit from automation, high speed, and efficiency.
Low level barrier
Expand in the programmatic business without replacing your current business processes and models. Offer quick targeting and modern data driven campaigns. Acquire more customers and market power. Recycle remaining inventory without effort, in near real time, and with maximum output. Benefit from automation, high speed, and efficiency.
Fun but no risk
Make sure you are state of the art and reach the programmatic peak of digital media. With amy. At the same time, you keep everything under control. You determine the conditions and prices of programmatic trading. You decide what’s available, white and blacklisting … It’s up to you which inventory goes online and what is kept for classic sales.
Introducing: audioscale
Enabling Automated & Programmatic Audio
As a consulting company, audioscale offers orientation in the growing, technology-driven audio market. It supports all market participants in their entry into technology-based contact value creation via amy’s technology – the programmatic technology architecture for the entire audio inventory (digital & linear). As a consultant and business enabler for the development of new ROIs within the programmatic ecosystem, audioscale focuses on the best possible use of amy’s proprietary technology for publishers, marketers and agencies, without pursuing its own media interests.
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