Adition ad serving platform offers customized and holistic solutions for the efficient marketing of all inventories in the digital advertising business. The modular platform meets all requirements for solution-oriented management and offers a comprehensive API for connecting third-party tools.

For Publisher & Advertiser:

• COOKIELESS FUTURE - ID-AGNOSTIC THROUGH IDENTITY GRID: Support of all relevant identifiers, enrichment of the ad server call with external ID, cross-client targeting & capping and 1st party user ID service.
• HOLISTIC OPTIMIZATION WITH INTEGRATED YIELD PLATFORM: Price-optimized delivery of I/O campaigns and programmatic inventory, taking into account the target achievement of I/O campaigns as well as evaluation and detailed presentation of opportunity costs. Integration of the Yieldlab SSP by means of individual and automated server-to-server integration. Adition supports effective inventory forecasting to ensure that campaign targets are met, automated reporting and customizable custom reports with provision on FTP or by e-mail as well as the option of raw data exports.
• DYNAMIC INVENTORY MODELS: AdSlot-oriented or context-related inventory model with fully dynamic inventory selection in the areas of campaign creation and reporting.
• FLEXIBLE TECHNICAL INTEGRATION: Asynchronous website integration with own JS library, server-side integration via proxy solution and ad server delivery via customer-owned subdomain.
• INAPP-ADVERTISING - MOBILESDK FOR NATIVE APPS: User-friendly SDK for simple native app integration and modern architecture offers fully customizable options for in-app banner delivery - both native and webview-based.
• VIDEO & AUDIO ADSERVING ACCORDING TO VAST STANDARD: Hosting, encoding and delivery of video and audio advertising media in accordance with the VAST 4.x standard, mezzanine functionality and dynamic AdPod generation

Dedicated product website: https://virtualminds.com/adition/

Yieldlab is Virtual Minds’ multichannel Sell-Side Platform (SSP) designed to help premium publishers, broadcasters, and digital media owners manage, optimise, and monetise their advertising inventory across all digital screens and endpoints. The platform consolidates advertising supply and connects inventory to multiple demand partners and DSPs through automated real-time auctions. It supports modern programmatic standards including Prebid (server & client), OpenRTB, and VAST for advanced video integration. Yieldlab SSP enables inventory segmentation, deal- and floor-price management, API-based reporting, and control over monetisation logic. Publishers benefit from integrated bid optimisation, access to broad demand sources, and Yieldlab’s premium network and direct agency connections. The platform emphasises transparency, compliance with European privacy standards, and integration with existing technical environments. Yieldlab also supports curated marketplace structures and any-ID approaches to improve addressability and yield optimisation while simplifying programmatic management. Its intuitive user interface, combined with German-based support and adherence to relevant technical standards, makes it suitable for media owners seeking a holistic, high-quality SSP solution tailored for the European market.

https://virtualminds.com/yieldlab/

In today’s fragmented advertising landscape, audiences move fluidly across devices, screens, and content environments. Advertisers face the challenge of reaching the right audience at the right moment and in the right context - while ensuring transparency, efficiency, and measurable performance.

Active Agent DSP addresses this complexity as an omnichannel demand-side platform that unites all programmatically available channels on a single platform, including Display, Native, Video, Advanced TV (ATV/CTV/PTV), DOOH/OOH, Cinema, and Audio. It enables intelligent campaign planning, execution, optimization, and reporting across channels, combining real-time bidding, advanced targeting, and seamless integration into modern ad-tech ecosystems.

Serving as a central orchestration layer within the programmatic value chain, the platform connects advertisers to open exchanges, private marketplaces, and direct publisher deals. It evaluates millions of bid requests in real time, assessing each impression against campaign objectives, targeting logic, budgets, and KPIs before executing bidding decisions within milliseconds. At the same time, it ensures full transparency into inventory sources, bidding logic, and performance metrics.

The platform offers a structured and scalable campaign architecture tailored to agencies and in-house teams. Campaigns define objectives, budgets, and timing, while line items enable granular targeting and strategy differentiation. Integrated creative workflows support Display, Native, Video, and TV formats, ensuring efficient activation across environments.

A key differentiator is its household graph technology, which identifies and clusters devices within the same household. This enables cross-device frequency management, sequential messaging, and holistic user journey analysis - shifting optimization from isolated impressions to true audience orchestration.

At its core, the real-time bidding engine evaluates requests against targeting, pacing, and predicted performance, supporting multiple optimization strategies while maintaining trader control. Real-time dashboards and granular reporting provide insights across campaigns, inventory, and audiences, with API integrations ensuring alignment with enterprise data systems.

Built as a modular and interoperable solution, Active Agent DSP integrates seamlessly with SSPs, DMPs, CDPs, and measurement partners via open standards. It can operate standalone or as part of complex infrastructures.

By combining automation, transparency, cross-channel convergence, and household-level intelligence, Active Agent DSP transforms programmatic buying into a scalable, data-driven orchestration engine - built for the future of cross-device and cross-channel advertising.

https://virtualminds.com/active-agent/ 

The Virtual Minds Media Manager is a holistic decisioning engine for classic linear TV - integrated with scheduling systems and optionally with broadcaster playout services, designed to unify linear TV and digital principles. By introducing Audience and CPM logic, it meets the evolving needs of modern broadcasters while upholding the high performance standards traditional TV advertisers demand. For broadcasters with an established Addressable TV (ATV) footprint, the Virtual Minds Media Manager replaces manual, spot-based inventory allocation with an automated audience framework. When a specific audience is sold in the linear broadcast, the system enables "contrasting" viewer segments to be activated for digital overlays within the respective adservers. This establishes a clear, rule-based mechanism for media channel interoperability, ensuring that every part of the audience is effectively monetized.

Core Components:

• MOSAIC: Our next-generation algorithm for multi-campaign pre-scheduling and real-time delivery. It bridges the gap between the structural power of traditional TV and the agility of programmatic advertising.
• GRID OPTIMIZATION: This module enables CPM-based models to be integrated directly into traditional linear scheduling, ensuring transparent inventory allocation and reliable system integrity.
• PLAYOUT OPTIMIZATION: Bringing real-time decisioning to the linear domain. By leveraging live audience data, this module allows you to unleash the full potential of your inventory through dynamic, data-driven adbreak composition - triggered just seconds before airing the traditional linear broadcast.
• PROGRAMMATIC CONNECT: The final step to full interoperability. Our real-time capabilities open the door to additional high-value demand from digital programmatic buyers.