Yieldlab
Yieldlab is Virtual Minds’ multichannel Sell-Side Platform (SSP) designed to help premium publishers, broadcasters, and digital media owners manage, optimise, and monetise their advertising inventory across all digital screens and endpoints. The platform consolidates advertising supply and connects inventory to multiple demand partners and DSPs through automated real-time auctions. It supports modern programmatic standards including Prebid (server & client), OpenRTB, and VAST for advanced video integration. Yieldlab SSP enables inventory segmentation, deal- and floor-price management, API-based reporting, and control over monetisation logic. Publishers benefit from integrated bid optimisation, access to broad demand sources, and Yieldlab’s premium network and direct agency connections. The platform emphasises transparency, compliance with European privacy standards, and integration with existing technical environments. Yieldlab also supports curated marketplace structures and any-ID approaches to improve addressability and yield optimisation while simplifying programmatic management. Its intuitive user interface, combined with German-based support and adherence to relevant technical standards, makes it suitable for media owners seeking a holistic, high-quality SSP solution tailored for the European market.
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Supply-side platforms (SSPs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges Reporting and analytics solutions - Revenue, yield metrics, bid and win rates, demand source performance, deal performance, inventory performance, and multichannel reporting. |
| Media assets | VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting |
| Delivery methods | Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data |
