About amilyONE
amily.ONE GmbH, based in Munich and Hamburg, brings together leading audio ad-tech solutions. With united strength, we develop technologies that shape the international radio and audio advertising market.
The portfolio of amilyONE combines technology and consulting across the entire audio-based value chain. With amily, it covers CRM, billing, and campaign management, while RadioADMaker brings creative automation into play. mai adds data-driven planning and optimization to the mix, ensuring campaigns perform at their best.
At the same time, amy powers programmatic trading across audio and digital channels, and audiobays lays the groundwork for scalable inventory management and effective monetisation of audio and video content.
Bringing everything together, audioscale, as a consulting unit, assists in the development of business logic, dynamic pricing, yield management, and system and process optimization for publishers, marketers and agencies.
FACTS & FUNCTIONALITIES
Under the amilyONE umbrella, six specialised AdTech products form a powerful platform ecosystem. This creates clarity, efficiency, and innovation across the audio advertising value chain, with seamless integration and proven solutions that work without changes to the existing workflow.
Our Portfolio:
- amily: Integrated Campaign Management System
- amily.sky: Cloud Driven Operation
- amy: Programmatic & Automated Marketplace
- RadioADMaker: Automated AI-based Audiospots
- audiobays/ videobays: Audio & Video Content Management System
- media agency interface: Branded Web-Portal
MAIN CHARACTERISTICS:
Modern customer experience
A modern customer portal, automated processes, and up-to-date outputs create a seamless and reliable customer experience across the full journey.
Full value chain
From audio creation to management and programmatic monetisation, amilyONE covers the complete advertising value chain from a single source.
Greater efficiency and future security
The platform increases efficiency, supports internationalisation, and strengthens innovation
Amily
Product categories: inventory/yield management tools; inventory/yield optimization tools; order management systems (OMSs); reporting and analytics solutions (for sales data); customer relationship management tools (CRM)
Media: radio; digital audio; simulcast radio streams; podcasting, TV
amily is the leading fully integrated software solution for the advertising business in electronic media (radio, digital audio, display, TV) in German-speaking countries. amily manages over 75% of the advertising sales of all private German radio stations and is increasingly active internationally. The modules of the amily products support the entire workflow (CRM, traffic, billing, reporting, etc.) and are used by leading advertising marketers and media companies.
amy
Product categories: Order management systems, Supply-side platforms (SSPs), Ad servers, Ad sales and booking portals for clients, demand-side platforms (DSPs), Automation of sales, programmatic, Private marketplaces (PMPs), open exchanges
Media: Radio, audio
amy - the electronic platform for automated and programmatic purchasing of radio advertising: innovative, globally scalable, independent, and purpose-built. amy makes radio automated & programmatically bookable, enriched with data and harmoniously embedded in today's business models. Radio advertising directly bookable via DSP, on par with other digital media. Radio advertising directly bookable via online booking platform (I/O). All processes (communication, offer, order, audio workflow management, etc.) embedded in one customer portal.
amily.sky
Product categories: Cloud operating models for advertising management systems, on-premise solutions, system hosting, managed services.
Media: radio; digital audio; simulcast radio streams; podcasting, TV
Flexible cloud and on-premise operating models for the amily advertising management system
amily.sky gives the option to operate the amily system either in the cloud (Microsoft Azure) or as an on-premise solution – without requiring additional in-house IT infrastructure. Its core architecture is based proven client-server solution from amily.ONE GmbH.
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Additional resources
MVP in Audio AdTech: Why „not finished“ is a strategic advantage
Early adoption creates real competitive advantages
„Then I'll wait a bit longer.“
A phrase we often hear when new products or platforms are presented – especially in audio advertising and data-driven media sales. Behind this is usually a plausible assumption: a Minimum Viable Product (MVP) is not yet ready for productive use. „Not finished“ is equated with risk.
This assessment falls short. Because „unfinished“ is not a flaw with an MVP – it's a conscious design decision.
Omnichannel Strategy in Media Sales: The Success Factor for 2025 and Beyond.
The media industry is in an unprecedented phase of change. Streaming platforms, podcasts, personalised news feeds, social media channels, linear TV, video and radio, print – the media landscape has never been so diverse and so fragmented. For media sales departments, this means: the customer journey is no longer a straightforward path. Customers switch between channels, formats and devices – often within a few hours. An omnichannel strategy in media sales is the logical response to this new reality. It enables consistent, personalised and needs-oriented customer support across all relevant touchpoints – whether in the B2C sector with end customers or in the B2B sector with advertising clients, partners and agencies.
Regional beats generic – Why proximity, trust, and target-group knowledge are crucial for advertising customers
In an increasingly fragmented media landscape, one principle seems to dominate: the greater the reach, the better the advertising environment. However, this approach falls short. Especially in today's world, where consumers act critically, selectively and demandingly, one thing is becoming increasingly clear: scalability alone is not a guarantee of advertising success. It is relevance, context and credibility that make the difference. And this is precisely where regional media – especially radio stations and regional TV – have a strategic advantage, which they should leverage much more confidently and consistently in their marketing.
Loyal customers are the gold of sales
It goes without saying that the programme team of every radio station regularly analyses key figures on regular listeners and occasional listeners, WHK or dwell time. Media analysis, in-house programme market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such metrics also used strategically there?
- Does every media consultant know their “personal“ repeat booker percentage?
- How many customers are lost annually and need to be replaced by new customers?
- Are there patterns or regularities from which valuable learnings can be derived?
These are questions that modern sales departments should ask themselves regularly. Why? Because existing customers are the most important capital for tomorrow's revenue!