About the product
audiobays – audio content & workflow management system
audiobays was designed specifically for the audio advertising business and is the perfect tool for sales houses, audio publishers, agencies, recording studios, and distributors.
audiobays manages and organizes audio ads, as well as every kind of audio content: news, podcasts, weather, comedy, music or entire programs. On a single platform.
audiobays is fully cloud-based, available 24/7 to you and your partners, wherever you are, whenever you need it.
It supports audio and metadata sharing, simplifying close collaboration and teamwork across internal and external networks.
Working simultaneously and rule-based with your external partners on the same data increases efficiency and reduces potential sources of error.
audiobays fully supports process automation and "programmatic" for linear and digital audio publishers and distributors.
Functionalities
Distributed Workflow Management
The system takes an audio spot from its creation by the producer to the media agency, marketer and on to the publisher.
Tagging
audiobays enhances audio material, adding meta date and attributes and thus provides the ideal basis and requirements for all kinds of automation and the programmatic approach to radio and online audio.
Distribution
audiobays distributes audio content in many different ways (push/pull) and delivers it directly to business partners (radio stations, agencies, online audio providers, etc.) and third-party systems (Adserver, radio automation, etc.)
Connected
audiobays can be connected to third-party systems in the audio advertising business via state-of-the-art interfaces (campaign management, CRM, radio automation, streaming server, etc.)
State-of-the-art-technology
audiobays as SaaS is purpose-built with state-of-the-art technology and as a web portal is run entirely in the cloud.
audiobays also has an elaborate system of authorization/ access rights as well as an integrated chat function.
Highlights:
- Intuitive web interface: good-looking, clean and easy to learn.
- Audio material can be converted fully automatically in audiobays . All common formats are supported (mp2, mp3, mp4, WAV, Ogg, Flac etc.).
- Automatic speech-to-text conversion, tagging, etc.
- The integrated editor allows quick changes to audio files on the fly. Directly in the browser.
- Any number of versions of a spot can be stored in audiobays. Clean and structured, easy to find and each with its own metadata.
- Metadata and attributes can be created and structured directly by the user in an editor. This lets the user adapt the metadata to specific needs.
- For us, metadata is more than just text. Tables, pulldowns, selectors, radio buttons, date, time - all this is standard in audiobays metadata.
- audiobays fits into your existing infrastructure. Import and distribution of audio and metadata can be done in different ways technically.
- Direct upload and connection to your workstation or server with the audiobays client.
- For perfect communication in the workflow, audiobays also has an integrated chat for all users.
Main characteristics
| Product category | Creatives management tools Content management systems |
| Media assets | Radio Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Apps for desktops Apps for mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
Product video
Additional resources
MVP in Audio AdTech: Why „not finished“ is a strategic advantage
Early adoption creates real competitive advantages
„Then I'll wait a bit longer.“
A phrase we often hear when new products or platforms are presented – especially in audio advertising and data-driven media sales. Behind this is usually a plausible assumption: a Minimum Viable Product (MVP) is not yet ready for productive use. „Not finished“ is equated with risk.
This assessment falls short. Because „unfinished“ is not a flaw with an MVP – it's a conscious design decision.
Omnichannel Strategy in Media Sales: The Success Factor for 2025 and Beyond.
The media industry is in an unprecedented phase of change. Streaming platforms, podcasts, personalised news feeds, social media channels, linear TV, video and radio, print – the media landscape has never been so diverse and so fragmented. For media sales departments, this means: the customer journey is no longer a straightforward path. Customers switch between channels, formats and devices – often within a few hours. An omnichannel strategy in media sales is the logical response to this new reality. It enables consistent, personalised and needs-oriented customer support across all relevant touchpoints – whether in the B2C sector with end customers or in the B2B sector with advertising clients, partners and agencies.
Regional beats generic – Why proximity, trust, and target-group knowledge are crucial for advertising customers
In an increasingly fragmented media landscape, one principle seems to dominate: the greater the reach, the better the advertising environment. However, this approach falls short. Especially in today's world, where consumers act critically, selectively and demandingly, one thing is becoming increasingly clear: scalability alone is not a guarantee of advertising success. It is relevance, context and credibility that make the difference. And this is precisely where regional media – especially radio stations and regional TV – have a strategic advantage, which they should leverage much more confidently and consistently in their marketing.
Loyal customers are the gold of sales
It goes without saying that the programme team of every radio station regularly analyses key figures on regular listeners and occasional listeners, WHK or dwell time. Media analysis, in-house programme market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such metrics also used strategically there?
- Does every media consultant know their “personal“ repeat booker percentage?
- How many customers are lost annually and need to be replaced by new customers?
- Are there patterns or regularities from which valuable learnings can be derived?
These are questions that modern sales departments should ask themselves regularly. Why? Because existing customers are the most important capital for tomorrow's revenue!
