About the solution
amily: the advertising management system for convergent audio publishers and sales houses that focus on the linear and digital audio world as well as TV.
All in one system: integrated, comprehensive, efficient.
All departments, all functionalities, one workflow. Prepared for the convergence of advertising as well as for data-driven campaigns of the future – automatic and programmatic.
amily GmbH is currently the only provider in the D-A-CH region to offer a comprehensive and convergent management system for linear audio (FM, DAB+), digital audio (online audio, webcast), online advertising (banners and more), podcast and even print campaigns. Sales, CRM, campaign management, reporting and billing – combined all in one system.
amily. A success story
amily joins the market in 2001. In 2020, amily manages over 75% of the gross revenue of all audio marketers and radio stations in the D-A-CH countries. amily is also used by leading broadcasters, marketers and media houses in Europe.
The 35-member team in Hamburg and Munich has excellent IT know-how and a profound expertise in the advertising business for sales houses and publishers.
Facts & functionalities
Key facts
- Integrated: all functionalities in one system
- Cross media: convergent audio advertising management, linear and digital
- Distributed workflow: companies, divisions, employees
- Comprehensive: wide range of functionalities and solutions
- Connected: numerous interfaces to third-party systems
- Tailor-made: high flexibility and adaptability
Functionalities
Sales
- offers / orders
- budgeting (customer/publisher)
- CRM
- calculations
- mobile
- sales projects
- customer profiling
- automated sales assistant
Operations
- booking generator
- inventory manager (road to automated advertising)
- packages
- pricing models
- filler/jingles
- detailed planning
- contracts, agreements
- commitments, kick-backs
- discount management
- data driven campaigns (with adremes)
- automated detailed fine planning (composer)
Reporting
- quick reports
- standard reports
- graphic reports (amily.today)
- interface to BI
- "Data Pump" (data warehouse)
Accounting
- agency accounting
- reminders
- sales representatives
- commissions, kick backs
- partner accounting
- publisher accounting
Interfaces
- radio automation systems
- AdServer (bi-directional to AdsWizz, other AdServers for display, etc.)
- data warehouse
- planning
- CRM (Salesforce, HubSpot, etc.)
- accounting/taxes
- media agencies
- XML/EDI
- Programmatic platforms
- Program planning software TV
and more…
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Reporting and analytics solutions (for sales data) Customer Relationship Management tools (CRM) |
| Media assets | Radio Digital audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
Product video
Additional resources & client testimonials
For more information on functionalities and specifications, please refer to the product website.
“Thanks to amily, we have merged our former scheduling and CRM systems from different suppliers in a single system. The problems we used to have with interfaces are now a thing of the past. amily also gives us a modern tool with many features in both areas of use that let us work efficiently and in a structured way. The system implementation including all preparations was very structured and carried out with dedicated service.”
--- Thomas Pientka, Head of Sales, Radio Arabella Munich
Programmatic - a promising way into the future of radio, but not the only one.
For decades, I have been intensively involved in securing the future of the radio business, or more precisely the advertising business of private radio publishers. It is a difficult one, as we know. The media landscape is changing just as quickly as the predictions about business development and the future of traditional radio. Sometimes it is online audio that will supposedly replace radio. Sometimes it's media convergence, sometimes AI is hyped as a game changer. The analyses, forecasts and recommendations change and often contradict each other. Nevertheless, the "experts" usually sell their concept as the only right one.
Regular customers are the gold of sales
For the programming team of every radio station, it is a matter of course to regularly analyze key figures on regular and occasional listeners, largest audience or dwell time. Media analysis, in-house program market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such key figures also used strategically there?