About aireal.
aireal. is the cutting-edge cloud-based trading platform empowering audio publishers to manage and monetize all advertising inventory, whether FM/DAB+ or online audio, and agencies to access it easily.
With pioneering precision and innovative software solutions, aireal. seamlessly connects audio inventory owners with advertisers, maximizing monetization.
As a full-service audio SSP, aireal. integrates online and broadcast inventory, working closely with DSPs, trading desks, and exchange platforms for fully automated, programmatic trading. This ensures publishers have the freedom and control they need in the audio advertising market.
Contact representative:
Jan Poelmann
Director Demand Side
E: jpoelmann@airealgroup.com
Website: https://airealgroup.com/en/
Ad tech solutions for broadcasters and their sales houses
Audio SSP
Product categories: inventory/yield management and optimization tools; SSPs; ad servers; ad insertion decisioning engines; automation of sales, programmatic; private marketplaces, open exchanges
Media: radio; online audio; simulcast radio streams; podcasting
The Audio SSP by aireal. integrates online and broadcast audio inventories into a single platform, streamlining cooperation with DSPs, trade desks, and exchange platforms. This full-service solution automates everything from inventory management to real-time ad delivery and reporting, enabling efficient, data-driven audio advertising campaigns across all channels.
booking.wizard
Product categories: order management systems; ad servers; ad insertion decisioning engines; ad insertion stitching solutions; DSPs; automation of sales, programmatic; creatives management tools; reporting and analytics solutions; AI-based ad creation tools
Media: radio; online audio; simulcast radio streams; podcasting
The booking.wizard simplifies the process of managing, delivering, and placing advertisements across audio broadcast and online audio channels. It allows publishers, marketers, and advertisers to easily handle their ad campaigns with the same ease as managing a social media campaign. This tool streamlines the workflow, including ad creation, making audio ad booking more accessible and efficient than ever before.
revenue.wizard
Product categories: inventory/yield management and optimization tools; automation of sales, programmatic; reporting and analytics solutions (revenue stream analytics)
Media: radio; online audio; simulcast radio streams; podcasting
The revenue.wizard offers comprehensive insights into advertising campaigns by providing key performance indicators (KPIs), revenue tracking, and inventory utilization metrics. This tool empowers publishers to effectively monitor and optimize their inventory and demand sources, ensuring a deeper understanding and better control over their audio sales strategies.
streaMonkey
streaMonkey simplifies content delivery and management with an intuitive interface and supports seamless integration across devices, ensuring broad reach. Advanced analytics offer insights into viewer engagement and advertising metrics, optimizing content and ad strategies. High-quality streaming and robust security features make streaMonkey an excellent choice for broadcasters seeking to enhance their digital presence and improve viewer experiences.
Client cases
In early 2024, aireal., in collaboration with Magna Global/Mediaplus Group, RMS Radio Marketing Service, and Virtual Minds, launched a groundbreaking audio campaign. This innovative initiative spanned IP and broadcast channels of the Antenne Bayern publishing group, all managed seamlessly from a single platform, revolutionizing multi-channel audio advertising.
(Full case in DE)
In late 2023, aireal., in cooperation with RMS, Pilot/Decathlon, and Virtual Minds, launched the first real-time, programmatic terrestrial audio campaign for french sporting goods retailer Decathlon. Ads were broadcast on BigFM in southwest Germany and reported into the Active Agent DSP by Virtual minds group via real-time APIs, marking a significant advancement in audio advertising.
(Full case in DE)