Virtual Minds – Adition

Adition ad serving platform offers customized and holistic solutions for the efficient marketing of all inventories in the digital advertising business. The modular platform meets all requirements for solution-oriented management and offers a comprehensive API for connecting third-party tools.

For Publisher & Advertiser:

• COOKIELESS FUTURE - ID-AGNOSTIC THROUGH IDENTITY GRID: Support of all relevant identifiers, enrichment of the ad server call with external ID, cross-client targeting & capping and 1st party user ID service.
• HOLISTIC OPTIMIZATION WITH INTEGRATED YIELD PLATFORM: Price-optimized delivery of I/O campaigns and programmatic inventory, taking into account the target achievement of I/O campaigns as well as evaluation and detailed presentation of opportunity costs. Integration of the Yieldlab SSP by means of individual and automated server-to-server integration. Adition supports effective inventory forecasting to ensure that campaign targets are met, automated reporting and customizable custom reports with provision on FTP or by e-mail as well as the option of raw data exports.
• DYNAMIC INVENTORY MODELS: AdSlot-oriented or context-related inventory model with fully dynamic inventory selection in the areas of campaign creation and reporting.
• FLEXIBLE TECHNICAL INTEGRATION: Asynchronous website integration with own JS library, server-side integration via proxy solution and ad server delivery via customer-owned subdomain.
• INAPP-ADVERTISING - MOBILESDK FOR NATIVE APPS: User-friendly SDK for simple native app integration and modern architecture offers fully customizable options for in-app banner delivery - both native and webview-based.
• VIDEO & AUDIO ADSERVING ACCORDING TO VAST STANDARD: Hosting, encoding and delivery of video and audio advertising media in accordance with the VAST 4.x standard, mezzanine functionality and dynamic AdPod generation

Dedicated product website: https://virtualminds.com/adition/