Virtual Minds Media Manager
The Virtual Minds Media Manager is a holistic decisioning engine for classic linear TV - integrated with scheduling systems and optionally with broadcaster playout services, designed to unify linear TV and digital principles. By introducing Audience and CPM logic, it meets the evolving needs of modern broadcasters while upholding the high performance standards traditional TV advertisers demand. For broadcasters with an established Addressable TV (ATV) footprint, the Virtual Minds Media Manager replaces manual, spot-based inventory allocation with an automated audience framework. When a specific audience is sold in the linear broadcast, the system enables "contrasting" viewer segments to be activated for digital overlays within the respective adservers. This establishes a clear, rule-based mechanism for media channel interoperability, ensuring that every part of the audience is effectively monetized.
Core Components:
- MOSAIC: Our next-generation algorithm for multi-campaign pre-scheduling and real-time delivery. It bridges the gap between the structural power of traditional TV and the agility of programmatic advertising.
- GRID OPTIMIZATION: This module enables CPM-based models to be integrated directly into traditional linear scheduling, ensuring transparent inventory allocation and reliable system integrity.
- PLAYOUT OPTIMIZATION: Bringing real-time decisioning to the linear domain. By leveraging live audience data, this module allows you to unleash the full potential of your inventory through dynamic, data-driven adbreak composition - triggered just seconds before airing the traditional linear broadcast.
- PROGRAMMATIC CONNECT: The final step to full interoperability. Our real-time capabilities open the door to additional high-value demand from digital programmatic buyers.
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Ad servers Automation of sales, programmatic Reporting and analytics solutions - Audience Reach,campaign performance, Inventory Utilization |
| Media assets | Linear TV |
| Delivery methods | Linear broadcast |
| Target users | Sales houses/commercial branches of broadcasters (sales) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners TAM/RAM data |
References/client cases
ProSiebenSat.1 X Mediaplus X Weber Grill
Mediaplus Realtime enabled Weber Grill to seamlessly expand from a mainly digital setup into programmatic TV. Using HBBTV and AGF data via Virtual Minds Media Manager, AdSpots were optimized and placed across ProSiebenSat.1 channels, reaching millions of households in DACH. The campaign combined digital booking logic with big-screen impact, ensuring maximum cross-device reach, precise targeting, brand safety, and full transparency on performance and delivery.
ProSiebenSat.1 X PIA Advertising X Vorwerk
PIA Advertising brought Vorwerk to TV through a data-driven programmatic approach uniting scale and precision. Leveraging HBBTV and AGF insights, the agency secured the most effective AdSpot slots within the ProSiebenSat.1 portfolio with the help of the Vitual Minds Media Manager. The result: high-reach, brand-safe TV inventory paired with demographic and contextual targeting, fixed target group CPM, transparent reporting, and an efficient entry model that makes premium TV accessible to a broader advertiser base.
AGTT X ProSiebenSat.1 PULS 4 X TV-Insight
Arbeitsgemeinschaft TELETEST (AGTT), TV-Insight and Virtual Minds launched the world’s first real-time optimization of linear TV ad breaks (“TV-LOAD”) in Austria. By combining Teletest 2.0 with the Virtual Minds Media Manager, broadcasters such as ProSiebenSat.1 PULS 4 enable data-driven, automated playout based on live audience measurement. The initiative transforms classic TV planning into a dynamic, digital logic model - boosting yield management, flexibility and targeting precision while preserving TV’s unrivaled big-screen reach and impact.
