amy
About the product
The electronic platform for automated and programmatic purchasing of radio advertising
amy makes radio automated & programmatically bookable, enriched with data and harmoniously embedded in today's business models of publishers and marketers. The platform amy allows publishers and marketers to get access to additional monetization sources.
Functionalities
With amy your radio inventory can be booked electronically in different ways:
via online booking, the “classic method”, but digital and automated
via online booking, the “classic method”, but digital and automated
via our web portal or individual interfaces to advertisers
Globally scalable. Enriched with first- and third-party data (geo, reach, program, targets, etc.). 24/7. Near real time.
Automated & programmatic radio advertising
- Radio advertising directly bookable via DSP, on par with other digital media. amy brings your radio advertising inventory directly to the programmatic buying platforms. The "programmatic units" of the media agencies as well as advertisers themselves can buy radio inventory via the common DSPs.
- Radio advertising directly bookable via online booking platform (I/O). Radio inventory published on amy can be selected and booked via an online booking platform. Classic I/O business becomes more direct and automated.
Enriched with data
- First and third-party data enrich the offered inventory. Targeting, data-driven campaigns and situational booking now become reality in radio.
Harmoniously embedded
- Via a modern interface, amy connects directly with the systems of publishers and marketers and integrates their processes. Automation and programmatic are now possible – without the need of purchasing new systems. Integration instead of new acquisition.
- The publisher and/or the marketer always has control over the released inventory and the respective conditions (discounts and floor price).
- All processes (communication, offer, order, audio workflow management, etc.) harmoniously embedded in one customer portal.
Direct connection to "amily"
- In case a publisher or marketer plans to modernise its campaign management system, the implementation of the system "amily" is recommended. "amily" is a cross-media (radio, online audio, display, TV) and an integrated (sales, operations, accounting, reporting) campaign management system.
- The processes between amily and amy and the implemented functionalities are perfectly coordinated and harmonized: from inventory release to billing the customer. In that case amily customers do not need any new systems or adjustments to participate in programmatic trading!
Main characteristics
| Product category | Order management systems (OMSs) Supply-side platforms (SSPs) Ad servers Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges |
| Media assets | Radio |
| Delivery methods | Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data |
Additional resources
MVP in Audio AdTech: Why „not finished“ is a strategic advantage
Early adoption creates real competitive advantages
„Then I'll wait a bit longer.“
A phrase we often hear when new products or platforms are presented – especially in audio advertising and data-driven media sales. Behind this is usually a plausible assumption: a Minimum Viable Product (MVP) is not yet ready for productive use. „Not finished“ is equated with risk.
This assessment falls short. Because „unfinished“ is not a flaw with an MVP – it's a conscious design decision.
Omnichannel Strategy in Media Sales: The Success Factor for 2025 and Beyond.
The media industry is in an unprecedented phase of change. Streaming platforms, podcasts, personalised news feeds, social media channels, linear TV, video and radio, print – the media landscape has never been so diverse and so fragmented. For media sales departments, this means: the customer journey is no longer a straightforward path. Customers switch between channels, formats and devices – often within a few hours. An omnichannel strategy in media sales is the logical response to this new reality. It enables consistent, personalised and needs-oriented customer support across all relevant touchpoints – whether in the B2C sector with end customers or in the B2B sector with advertising clients, partners and agencies.
Regional beats generic – Why proximity, trust, and target-group knowledge are crucial for advertising customers
In an increasingly fragmented media landscape, one principle seems to dominate: the greater the reach, the better the advertising environment. However, this approach falls short. Especially in today's world, where consumers act critically, selectively and demandingly, one thing is becoming increasingly clear: scalability alone is not a guarantee of advertising success. It is relevance, context and credibility that make the difference. And this is precisely where regional media – especially radio stations and regional TV – have a strategic advantage, which they should leverage much more confidently and consistently in their marketing.
Loyal customers are the gold of sales
It goes without saying that the programme team of every radio station regularly analyses key figures on regular listeners and occasional listeners, WHK or dwell time. Media analysis, in-house programme market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such metrics also used strategically there?
- Does every media consultant know their “personal“ repeat booker percentage?
- How many customers are lost annually and need to be replaced by new customers?
- Are there patterns or regularities from which valuable learnings can be derived?
These are questions that modern sales departments should ask themselves regularly. Why? Because existing customers are the most important capital for tomorrow's revenue!
