WO Fusion

Product categories: Inventory/yield management tools, Inventory/yield optimisation tools,  Order management systems, Ad insertion decisioning engines, Ad insertion stitching solutions, Ad sales and booking portals for clients, demand-side platforms (DSPs), Automation of sales, programmatic, Creatives management tools, Contextual data solutions,  converged cross-platform planning and revenue management

Media: Linear TV, VOD/OTT, Streaming of linear channels, Addressable TVRadio, Online audio, Simulcast radio streams, Podcasting

WO Fusion is a converged planning, sales, and order management platform for media companies selling advertising across linear television and digital channels. It enables broadcasters, networks, and media sales organizations to plan, sell, deliver, reconcile, and bill cross-platform campaigns from a centralized environment.

At the core of WO Fusion is the WideOrbit Universal Product Catalogue, which allows organizations to define products, targeting options, rate cards, custom fields, and ad-server mappings once, and then apply them consistently across linear, network, and digital inventory. This creates a shared commercial framework across sales, operations, traffic, billing, and reporting teams, reducing manual effort and improving consistency throughout the campaign lifecycle.

WO Fusion enables sellers to combine broadcast, network, and digital inventory within a single media plan and leverage multiple audience measurement sources to evaluate and package converged advertising opportunities. By bringing inventory, planning, sales, and execution together, WO Fusion helps media organizations support increasingly integrated advertising strategies while simplifying operational workflows.

Built on an open architecture, WO Fusion integrates with the systems media companies already use, including CRM platforms such as Salesforce, ad servers such as Google Ad Manager and FreeWheel, audience measurement providers, and other products in WideOrbit’s portfolio, including WO Traffic. Through APIs and pre-built integrations, organizations can move opportunities through proposal creation, order management, campaign delivery, revenue reconciliation, invoicing, and reporting without replacing existing technology investments. For further efficiency gains, APIs and an MCP gateway enable WideOrbit's AI capabilities to securely operate on planning, order, and delivery data, extending automation and intelligence across revenue workflows.

By unifying sales, execution, and financial workflows across linear and digital advertising, WO Fusion helps media companies modernize revenue operations and create a scalable foundation for converged selling.

Available in US and Canada

Contact representative:

E: team@wideorbit.com
Website: https://wideorbit.com/products/fusion-global-and-digital/