About amily
amily is the company behind the leading fully integrated software solution for the advertising business in electronic media (radio, digital audio, display, TV) in German-speaking countries.
amily manages over 75% of the advertising revenue of all private radio stations in GSA (Germany, Switzerland, Austria) and is increasingly active internationally. The advertising management system is also in additional languages such as English, French or other available
The 35-member team in Hamburg and Munich has excellent IT know-how and a profound expertise in the advertising business for sales houses and publishers.
Key Facts of the software management system:
- Integrated: from lead generation to billing - all functionalities in one system
- Cross media: convergent advertising management, linear and digital
- Distributed workflow: companies, divisions, employees
- Automated detailed planning/scheduling for massive time savings in daily workflows
- Comprehensive: wide range of functionalities and solutions
- Connected: numerous interfaces to third-party systems
- Tailor-made: high flexibility and adaptability
- Connection to the “amy” programmatic marketplace for linear radio inventory
- Connection to the German booking platform “audioXchange” between agencies and publishers
Product offer
amily
Product categories: inventory/yield management tools; inventory/yield optimization tools; order management systems (OMSs); reporting and analytics solutions (for sales data); customer relationship management tools (CRM)
Media: radio; digital audio; simulcast radio streams; podcasting, TV
amily is the leading fully integrated software solution for the advertising business in electronic media (radio, digital audio, display, TV) in German-speaking countries. amily manages over 75% of the advertising sales of all private German radio stations and is increasingly active internationally. The modules of the amily products support the entire workflow (CRM, traffic, billing, reporting, etc.) and are used by leading advertising marketers and media companies.
Client testimonial
“Thanks to amily, we have merged our former scheduling and CRM systems from different suppliers in a single system. The problems we used to have with interfaces are now a thing of the past. amily also gives us a modern tool with many features in both areas of use that let us work efficiently and in a structured way. The system implementation including all preparations was very structured and carried out with dedicated service.”
--- Thomas Pientka, Head of Sales, Radio Arabella Munich
Radio Stations using amily solution
MORE THAN 450 RADIO STATIONS ARE MANAGED WITH AMILY
Sales Houses using amily solution
- Energy Media
- REGIOCAST / Audio House
- RMS Radio Marketing Service Austria
- RMS Radio Marketing Service
- STUDIO GONG
- SWISS RADIOWORLD AG
- COPE and more
Additional resources
Regular customers are the gold of sales
For the programming team of every radio station, it is a matter of course to regularly analyze key figures on regular and occasional listeners, largest audience or dwell time. Media analysis, in-house program market research or the evaluation of streams provide valuable insights into listener loyalty.
But what about the sales department? Are such key figures also used strategically there?
Programmatic - a promising way into the future of radio, but not the only one.
For decades, I have been intensively involved in securing the future of the radio business, or more precisely the advertising business of private radio publishers. It is a difficult one, as we know. The media landscape is changing just as quickly as the predictions about business development and the future of traditional radio. Sometimes it is online audio that will supposedly replace radio. Sometimes it's media convergence, sometimes AI is hyped as a game changer. The analyses, forecasts and recommendations change and often contradict each other. Nevertheless, the "experts" usually sell their concept as the only right one.
Artificial intelligence for regional media enterprises – Five exciting links
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases coming out every week. Yet the question remains: Does any of it have a practical use for regional media enterprises? And how can we find out more about AI? Jutta Gottschalk shares a couple of interesting links she discovered on her own personal AI journey.
The Digital Transformation: How audio publishers are mastering the challenges ahead
The digital transformation of business, of our entire lives and times, is already well underway. Digital shopping, dating, conferencing, coordinating, learning, booking appointments, listening to podcasts, streaming films and so much more – all this is a normal part of our everyday lives.