About the product
Adwanted MediaPilot is the leading software in France (TF1 Pub, M6 Publicité, Altice Media Ads & Connect, Canal+ Advertising, Radio France Publicité, beIN SPORTS...) for booking and billing advertising campaigns. It manages all types of media (television, radio, print, cinema, digital...) and campaigns (traditional, addressable, sponsorship, tailor-made operation, cross-media...).
Within a unique database, Adwanted MediaPilot references all the information necessary for the activity of sales houses (customers, media, rates, sectors, audiences, creatives, etc.) and enables to manage the entire cycle of their advertising campaigns.
Contact representative:
E: hberthelot@adwanted.com
Website:
https://www.adwanted.com/media-pilot-2/
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Reporting and analytics solutions Customer Relationship Management tools (CRM) |
| Media assets | Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Radio Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners |
Functionalities
Media Pilot offers over 500 functionalities, numerous interfaces (ad copy delivery tools, mediaplanning software, TV/radio scheduling systems, adservers, accounting systems, data warehouse…) and a configuration tailored to the organization of each sales-house.
Media Pilot can be completed by additional modules :
- Media CRM : business solution designed for sales and marketing teams to manage companies, contacts, tasks and cross-media quotes
- Media API : webservices to make use of Media Pilot data in third-party systems like data warehouse
- Media Services : self-serve plateform designed for advertising and media agencies to access and import campaign data (invoice, analytics, history…)
- JAM : self-serve plateform with an embedded crossmedia allocator to supply media buyiers a media plan based on a brief (budget, period, targeted audience…) and Media Pilot’s inventory.
Clients
French customers
International clients
