About the product

Adwanted MediaPilot is the leading software in France (TF1 Pub, M6 Publicité, Altice Media Ads & Connect, Canal+ Advertising, Radio France Publicité, beIN SPORTS...) for booking and billing advertising campaigns. It manages all types of media (television, radio, print, cinema, digital...) and campaigns (traditional, addressable, sponsorship, tailor-made operation, cross-media...).

Within a unique database, Adwanted MediaPilot references all the information necessary for the activity of sales houses (customers, media, rates, sectors, audiences, creatives, etc.) and enables to manage the entire cycle of their advertising campaigns.

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
User experience personalization and optimization tools, content discovery and recommendation solutions
Reporting and analytics solutions
Customer Relationship Management tools (CRM)
Media assetsLinear TV
Streaming of linear TV channels
Addressable TV
Online audio
Simulcast radio streams
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners


Media Pilot offers over 500 functionalities, numerous interfaces (ad copy delivery tools, mediaplanning software, TV/radio scheduling systems, adservers, accounting systems, data warehouse…) and a configuration tailored to the organization of each sales-house.

Media Pilot can be completed by additional modules :

  • Media CRM : business solution designed for sales and marketing teams to manage companies, contacts, tasks and cross-media quotes
  • Media API : webservices to make use of Media Pilot data in third-party systems like data warehouse
  • Media Services : self-serve plateform designed for advertising and media agencies to access and import campaign data (invoice, analytics, history…)
  • JAM : self-serve plateform with an embedded crossmedia allocator to supply media buyiers a media plan based on a brief (budget, period, targeted audience…) and Media Pilot’s inventory.


French customers

International clients