Virtual Minds GmbH
Virtual Minds has been synonymous with premium adtech made in Europe for over 20 years. Its digital and media technology brands - Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (realtime playout of classic linear media inventories) - are among the top European and international solution offerings in their respective segments and together form the leading European modular full-stack offering for the digital advertising market. Its international customers include large publishing and TV companies and their marketing units, agency groups and numerous top advertisers. The company is a 100% subsidiary of ProSiebenSat.1 Media SE.
Ad tech solutions for broadcasters and their sales houses
Virtual Minds Media Manager
The Virtual Minds Media Manager enables programmatic advertising for classic broadcast media such as TV and radio, integrating seamlessly into existing media technology systems. With a one-to-many-first approach, it delivers linear inventories in real time through automated optimization while preserving established media and business models. By unifying linear and digital media control, the platform enhances efficiency, drives convergent product creation, and strengthens broadcasters’ competitive position.
Active Agent
Whether display, mobile, native, video, DOOH, cinema, digital audio, linear or programmatic TV – plan, buy and optimize programmatic advertising efficiently with the Active Agent DSP. As a fully-fledged omnichannel DSP, our demand-side platform offers innovative marketing technology for consistently value-oriented, automated and data-driven media purchasing.
Adition
The Adition ad serving platform offers customized and holistic solutions for the efficient marketing of all inventories in the digital advertising business. The modular platform meets all requirements for solution-oriented management and offers a comprehensive API for connecting third-party tools.
Yieldlab
In an era defined by multiscreen consumption and automated media trading, publishers and marketers require a flexible, holistic platform to optimize yield. The Yieldlab Supply Side Platform draws on years of expertise to unify all advertising channels in a single solution, with particular strength in moving image. It enables efficient inventory marketing and seamless audience reach across desktops, TVs, mobile devices, digital out-of-home screens, and cinemas.
Additional resources
Virtual Minds launches ‘Any ID Frequency Capping’ and expands ID spectrum with Utiq (Press Release)
Deterministic, interoperable ID solutions are a key factor in overcoming the fragmentation of the open web. In order to scale campaigns effectively and efficiently - even across channels - using uniform, data protection-compliant standards for user addressing, Virtual Minds has equipped its Active Agent Demand-Side Platform (DSP) with innovative ‘Any ID Frequency Capping’. At the same time, Virtual Minds is expanding its range of identifiers with Utiq ID - a solution that exemplifies the growing diversity and power of the ‘Any ID’ approach.
Adtech made in Europe: Ad Alliance all set for programmatic linear TV (Press Release)
It’s all systems go for programmatic linear TV (PLTV)! Virtual Minds, the adtech specialist of ProSiebenSat.1 Media SE, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for Ad Alliance to make RTL Deutschland’s linear TV reach programmatically accessible. This is a milestone for cross-media advertising sales house Ad Alliance and a major step forward for the #AdTechMadeInEurope initiative.
With WIIT’s OpenStack for a sovereign cloud infrastructure (Blog Post)
Today, companies must design IT infrastructures that are flexible, scalable, and secure. Traditional server environments quickly reach their limits as peak loads, new features, and regulatory demands drive long lead times and high investment. For Virtual Minds, a sustainable solution meant more than efficiency - combining technological excellence and future readiness while meeting the highest European standards for data sovereignty and compliance.
Programmatic TV: Effective advertising at the push of a button (Blog Post)
In today’s digital age, the media landscape has changed dramatically, and TV advertising is no exception. ProSiebenSat.1 has joined forces with Virtual Minds to address this paradigm shift by introducing what is known as Programmatic TV to the Group’s channels, making it possible to target viewers with personalized content.
Client cases
ProSiebenSat.1 X Mediaplus X Weber Grill
Mediaplus Realtime enabled Weber Grill to seamlessly expand from a mainly digital setup into programmatic TV. Using HBBTV and AGF data via the Virtual Minds Media Manager, AdSpots were optimized and placed across ProSiebenSat.1 channels, reaching millions of households in DACH. The campaign combined digital booking logic with big-screen impact, ensuring maximum cross-device reach, precise targeting, brand safety, and full transparency on performance and delivery.
ProSiebenSat.1 X PIA Advertising X Vorwerk
PIA Advertising brought Vorwerk to TV through a data-driven programmatic approach uniting scale and precision. Leveraging HBBTV and AGF insights, the agency secured the most effective AdSpot slots within the ProSiebenSat.1 portfolio with the help of the Vitual Minds Media Manager. The result: high-reach, brand-safe TV inventory paired with demographic and contextual targeting, fixed target group CPM, transparent reporting, and an efficient entry model that makes premium TV accessible to a broader advertiser base.
AGTT X ProSiebenSat.1 PULS 4 X TV-Insight
Arbeitsgemeinschaft TELETEST (AGTT), TV-Insight and Virtual Minds launched the world’s first real-time optimization of linear TV ad breaks (“TV-LOAD”) in Austria. By combining Teletest 2.0 with the Virtual Minds Media Manager, broadcasters such as ProSiebenSat.1 PULS 4 enable data-driven, automated playout based on live audience measurement. The initiative transforms classic TV planning into a dynamic, digital logic model - boosting yield management, flexibility and targeting precision while preserving TV’s unrivaled big-screen reach and impact.