About the product

Innovative, Efficient, Scalable Traffic for MVPDs 

Today’s onslaught of OTT and digital entrants makes maintaining and growing market share challenging. Continuing to deliver broadcast quality content to your consumer wherever and whenever they want it. The key is doing all of this while ensuring you are leveraging all monetization opportunities.

xG Linear™, from Imagine Communications, is an enterprise-level advertising campaign management service designed to help customers grow their revenues and meet the challenges of the ever-changing television advertising marketplace. It offers the ability to streamline workflows, automate copy, and optimize schedules from an easy to use web-based user interface. xG Linear’s new Mission Control home page brings all the data users need right to their fingertips and provides real-time status monitoring of key processes and daily operational milestones to ensure peak performance across all workflow components.

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Ad insertion decisioning engines
Media assetsLinear TV
Streaming of linear TV channels
Delivery methodsLinear broadcast
Target usersChannels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners