About TV Sync
TV Sync is a time-based synchronization of digital campaigns and activities, either with own TV activity or with competitors’ TV ads. TV Sync enables advertisers to benefit from increasing second-screen usages by extending own TV campaigns into digital or by instantly reacting online to competitor TV campaigns.
Reduce the U-shape effect with TV sync.
The API connection developed for this purpose allows the usage of TV sync signals with live campaigns.
The video recognition tool identifies the ad in question (avg. delay 0,3 sec).
|Product category||Inventory/yield optimization tools
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure
Automation of sales, programmatic
Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
|Media assets||Linear TV|
|Delivery methods||Linear broadcast
|Target users||Sales houses/commercial branches of broadcasters (sales)
Ad tech providers
|Data sources||Broadcaster first-party data
Third-party data from independent data vendors and other partners