About TV Sync
TV Sync is a time-based synchronization of digital campaigns and activities, either with own TV activity or with competitors’ TV ads. TV Sync enables advertisers to benefit from increasing second-screen usages by extending own TV campaigns into digital or by instantly reacting online to competitor TV campaigns.
Reduce the U-shape effect with TV sync.
The API connection developed for this purpose allows the usage of TV sync signals with live campaigns.
The video recognition tool identifies the ad in question (avg. delay 0,3 sec).
Contact representative:
Sascha Pfau
Head of Cross Device Data Activation
T: +49 1515 065 1311
E: sascha@adscanner.tv
Website: https://adscanner.tv/
Main characteristics
| Product category | Inventory/yield optimization tools Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Automation of sales, programmatic Reporting and analytics solutions: status report option for downloading current planned vs. realisation status |
| Media assets | Linear TV |
| Delivery methods | Linear broadcast Set-top-box (STB) |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) Ad tech providers Media agencies |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
