About TV Match
TV Match is a GDPR conform product which enables Advertiser to match their campaigns with all other digital advertising channels via a 3rd party data clean room solution. TV Match is a fully automated, cross-platform solution for building a bridge between TV usage data and Digital usage data ("match") for both campaign steering and direct activation on digital platforms. One of the most valuable use cases of ID matching is incremental reach: with the match in place, advertisers are able to understand who in their digital space has/has not seen an Ad on TV, and they use this info to steer for reach maximisation or story evolution. Others cases are storytelling where we utilize the 50+ profiles or just frequency capping.
TV Match is an agnostic product that is currently fed with our partner’s linear inventory. The product is in the late PoC Phase with our PoC partner Magnite, respresenting the SSP’s, and The Tade Desk, representing the DSP’s. The matching takes place on the transmitted IP addresses, clients wll receive a report from the 3rd Party Data Clean Room according to their individual campaign strategy.
|Product category||Inventory/yield optimization tools
Supply-side platforms (SSPs)
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure
Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
|Media assets||Linear TV
Streaming of linear TV channels
|Delivery methods||Linear broadcast
Apps for connected TVs
Apps for Mobile devices
|Target users||Sales houses/commercial branches of broadcasters (sales)
|Data sources||Broadcaster first-party data
Third-party data from independent data vendors and other partners