About TV Boost
TV Boost enables ongoing tracking of own and competitor TV campaigns within defined target group clusters, which can then be addressed digitally. We offer the possibility of optimizing TV campaigns in active flight and therefore:
- Extend the Client‘s TV peaks
- Fill up TV Gaps
- React to TV peaks of all competitors
Digital campaigns are enriched with target group information and KPIs from classic TV & and these are then played out fully automatically via CTV, online, mobile & DOOH - with target group accuracy on a daily basis.
The release or the start/stop signals to the DSP are then automated from the AdScanner backend based on the defined KPI.
Contact representative:
Sascha Pfau
Head of Cross Device Data Activation
T: +49 1515 065 1311
E: sascha@adscanner.tv
Website: https://adscanner.tv/
Main characteristics
| Product category | Inventory/yield optimization tools Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Automation of sales, programmatic Reporting and analytics solutions: status report option for downloading current planned vs. realisation status |
| Media assets | Linear TV |
| Delivery methods | Linear broadcast Set-top-box (STB) |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) Ad tech providers Media agencies |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
Testimonial
Additional resources
