About TV Boost

TV Boost enables ongoing tracking of own and competitor TV campaigns within defined target group clusters, which can then be addressed digitally. We offer the possibility of optimizing TV campaigns in active flight and therefore:

  • Extend the Client‘s TV peaks
  • Fill up TV Gaps
  • React to TV peaks of all competitors

Digital campaigns are enriched with target group information and KPIs from classic TV & and these are then played out fully automatically via CTV, online, mobile & DOOH - with target group accuracy on a daily basis.

The release or the start/stop signals to the DSP are then automated from the AdScanner backend based on the defined KPI.

Contact representative:

Sascha Pfau
Head of Cross Device Data Activation
T: +49 1515 065 1311
E: sascha@adscanner.tv
Website: https://adscanner.tv/

Main characteristics

Product categoryInventory/yield optimization tools
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure
Automation of sales, programmatic
Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
Media assetsLinear TV
Delivery methodsLinear broadcast
Set-top-box (STB)
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Ad tech providers
Media agencies
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data


Additional resources