About TV Analytics
Our award-winning approach – we answer crucial questions of TV advertising in a unique way:
- WHAT IS SHOWN ON TV? Own video recogniotion algorithm for an automated detection of TV ads & content (TV ad harvesting)
- WHO IS WATCHING? Audience behavior and data from 3.000.000+ IPTV households (audience measurement)
Based on this we offer Analytics Solutions through the AdScanner Cockpit (SaaS Tool), tailored Reports, Notifications and Data via API connection to different type of clients:
- Advertisers: more control, improved marketing ROI
- Agencies: Optimized buying strategies, increased efficiency
- Channels: Business intelligence, sales-steering & optimization
- Auditors are as well clients of TV Analytics
Clients are honouring the:
- granularity of the data (Sec-by-Sec Reach)
- power of big data through processing e.g. in Germany data from more than 1m HH
- ability to segment according to 50+ profiles and to customize the profiles
- rapid data availability, ad harvesting data available the second after broadcasted
- user friendly and unified cockpit (spot and content data fully integrated)
Contact representative:
T: +49 1520 388 2232
E: colin@adscanner.tv
Website: https://adscanner.tv/
Main characteristics
Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Data management platforms (DMPs) and customer data platforms (CDPs) Reporting and analytics solutions: based on its TV ad harvesting and audience measurement, AdScanner offers the typical media KPIs aswell as some new KPI s for TV-Analytics: XRP (Exact Rating Points: AdScanner’s second by second precise measure for ad pressure), Net reach, OTS, VTR, AMR (%), ATS, ATV, Stickrates |
Media assets | Linear TV VOD/OTT Streaming of linear TV channels |
Delivery methods | Linear broadcast Set-top-box (STB) Apps for Mobile devices |
Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data |
Clients’ cases



Testimonials & additional resources

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