About TV Analytics

Our award-winning approach – we answer crucial questions of TV advertising in a unique way:

  • WHAT IS SHOWN ON TV? Own video recogniotion algorithm for an automated detection of TV ads & content (TV ad harvesting)
  • WHO IS WATCHING? Audience behavior and data from 3.000.000+ IPTV households (audience measurement)

Based on this we offer Analytics Solutions through the AdScanner Cockpit (SaaS Tool), tailored Reports, Notifications and Data via API connection to different type of clients:

  • Advertisers: more control, improved marketing ROI
  • Agencies: Optimized buying strategies, increased efficiency
  • Channels: Business intelligence, sales-steering & optimization
  • Auditors are as well clients of TV Analytics

Clients are honouring the:

  • granularity of the data (Sec-by-Sec Reach)
  • power of big data through processing e.g. in Germany data from more than 1m HH
  • ability to segment according to 50+ profiles and to customize the profiles
  • rapid data availability, ad harvesting data available the second after broadcasted
  • user friendly and unified cockpit (spot and content data fully integrated)

Contact representative:

T: +49 1520 388 2232
E: colin@adscanner.tv
Website: https://adscanner.tv/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Data management platforms (DMPs) and customer data platforms (CDPs)
Reporting and analytics solutions: based on its TV ad harvesting and audience measurement, AdScanner offers the typical media KPIs aswell as some new KPI s for TV-Analytics: XRP (Exact Rating Points: AdScanner’s second by second precise measure for ad pressure), Net reach, OTS, VTR, AMR (%), ATS, ATV, Stickrates
Media assetsLinear TV
Streaming of linear TV channels
Delivery methodsLinear broadcast
Set-top-box (STB)
Apps for Mobile devices
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Clients’ cases

Testimonials & additional resources

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