TV Analytics by AdScanner

Our award-winning approach – we answer crucial questions of TV advertising in a unique way:

WHAT IS SHOWN ON TV? Own video recogniotion algorithm for an automated detection of TV ads & content (TV ad harvesting)
WHO IS WATCHING? Audience behavior and data from 3.000.000+ IPTV households (audience measurement)

Based on this we offer Analytics Solutions through the AdScanner Cockpit (SaaS Tool), tailored Reports, Notifications and Data via API connection to different type of clients:

Advertisers: more control, improved marketing ROI
Agencies: Optimized buying strategies, increased efficiency
Channels: Business intelligence, sales-steering & optimization
Auditors are as well clients of TV Analytics

Clients are honouring the:

granularity of the data (Sec-by-Sec Reach)
power of big data through processing e.g. in Germany data from more than 1m HH
ability to segment according to 50+ profiles and to customize the profiles
rapid data availability, ad harvesting data available the second after broadcasted
user friendly and unified cockpit (spot and content data fully integrated)

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Data management platforms (DMPs) and customer data platforms (CDPs) Reporting and analytics solutions: based on its TV ad harvesting and audience measurement, AdScanner offers the typical media KPIs aswell as some new KPI s for TV-Analytics: XRP (Exact Rating Points: AdScanner’s second by second precise measure for ad pressure), Net reach, OTS, VTR, AMR (%), ATS, ATV, Stickrates
Media assets	Linear TV VOD/OTT Streaming of linear TV channels
Delivery methods	Linear broadcast Set-top-box (STB) Apps for Mobile devices
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data