About the product
Ad Insertion Platform’s audio ad insertion and ad-serving suite of solutions delivers a tailored advertising experience based on individual listeners’ specific characteristics including user profiles and preferences, location and devices, whether by over-the-air radio, or by connections made over the internet.
Scaling with SSAI
We enable radio stations to generate revenue from their content by managing the precise ad insertion into any digital audio content, whether it is for streaming audio or podcasts. It enables server-side ad insertion on major streaming servers while you can easily scale up the number of streams, listeners, session starts, and listening hours.
We offer multiple targeting parameters including demographic, location, device, user agent, format, and genre, regardless of audio type (live, linear, podcast, on-demand) or distribution platforms (mobile application, connected devices, aggregation services).
Superior end-user experience
Our technology enables dynamic and personalized insertion of radio advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.
Better performance & Reporting
We can serve ads to a desired target based on behavioral metrics, offer the ability to optimize ads based on performance, and scale ads from local to regional to national quickly. Advertisers will receive an enhanced product in an easily trackable and measurable format.
|Product category||Inventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Supply-side platforms (SSPs)
Log-on and user consent solutions, identity graph components
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure
Ad insertion decisioning engines
Ad insertion stitching solutions
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
User experience personalization and optimization tools, content discovery and recommendation solutions
Creatives management tools
Reporting and analytics solutions
Contextual data solutions
Customer Relationship Management tools (CRM)
|Media assets||Linear TV
Streaming of linear TV channels
Simulcast radio streams
|Delivery methods||Linear broadcast
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
|Target users||Sales houses/commercial branches of broadcasters (sales)
|Data sources||Broadcaster first-party data
Third-party data from independent data vendors and other partners