About the product

Ad Insertion Platform’s audio ad insertion and ad-serving suite of solutions delivers a tailored advertising experience based on individual listeners’ specific characteristics including user profiles and preferences, location and devices, whether by over-the-air radio, or by connections made over the internet.

Contact representative:

For product queries please contact:
E: info@adinsertplatform.com


Scaling with SSAI

We enable radio stations to generate revenue from their content by managing the precise ad insertion into any digital audio content, whether it is for streaming audio or podcasts. It enables server-side ad insertion on major streaming servers while you can easily scale up the number of streams, listeners, session starts, and listening hours.

Optimized targeting

We offer multiple targeting parameters including demographic, location, device, user agent, format, and genre, regardless of audio type (live, linear, podcast, on-demand) or distribution platforms (mobile application, connected devices, aggregation services).

Superior end-user experience

Our technology enables dynamic and personalized insertion of radio advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.

Better performance & Reporting

We can serve ads to a desired target based on behavioral metrics, offer the ability to optimize ads based on performance, and scale ads from local to regional to national quickly. Advertisers will receive an enhanced product in an easily trackable and measurable format.

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Supply-side platforms (SSPs)
Log-on and user consent solutions, identity graph components
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure
Ad servers
Ad insertion decisioning engines
Ad insertion stitching solutions
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
User experience personalization and optimization tools, content discovery and recommendation solutions
Creatives management tools
Reporting and analytics solutions
Attribution tools
Contextual data solutions
Customer Relationship Management tools (CRM)
Media assetsLinear TV
Streaming of linear TV channels
Addressable TV
Online audio
Simulcast radio streams
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data