About the product
Ad Insertion Platform’s audio ad insertion and ad-serving suite of solutions delivers a tailored advertising experience based on individual listeners’ specific characteristics including user profiles and preferences, location and devices, whether by over-the-air radio, or by connections made over the internet.
Contact representative:
For product queries please contact:
E: info@adinsertplatform.com
Website:
https://www.adinsertplatform.com/solutions/contentstreaming.html
Functionalities
Scaling with SSAI
We enable radio stations to generate revenue from their content by managing the precise ad insertion into any digital audio content, whether it is for streaming audio or podcasts. It enables server-side ad insertion on major streaming servers while you can easily scale up the number of streams, listeners, session starts, and listening hours.
Optimized targeting
We offer multiple targeting parameters including demographic, location, device, user agent, format, and genre, regardless of audio type (live, linear, podcast, on-demand) or distribution platforms (mobile application, connected devices, aggregation services).
Superior end-user experience
Our technology enables dynamic and personalized insertion of radio advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.
Better performance & Reporting
We can serve ads to a desired target based on behavioral metrics, offer the ability to optimize ads based on performance, and scale ads from local to regional to national quickly. Advertisers will receive an enhanced product in an easily trackable and measurable format.
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Log-on and user consent solutions, identity graph components Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Attribution tools Contextual data solutions Customer Relationship Management tools (CRM) |
| Media assets | Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Radio Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data |
