Name of the product

The web-based Play Center is a comprehensive multimedia addition to the radio website, designed to provide a seamless experience for listeners. With all content in one place, users have easy access to podcasts, livestreams and an extensive collection of music. The Play Center also offers advanced features like engagement through contests, monetization options with branded audio formats and various types of advertisements and user data management through user registration and access level control. Furthermore, the Play Center is allowing broadcasters to manage all aspects of their content and campaigns with ease. Whether they opt for the standalone Play Center or choose to integrate it with our advanced new generation Apps, broadcasters can offer a streamlined and centralized solution.

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Main characteristics

Product categoryUser experience personalization and optimization tools, content discovery and recommendation solutions
Contextual data solutions
Media assetsOnline audio
Simulcast radio streams
Delivery methodsBrowser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data