About Planning and Forcasting tools
We created an integrated planning & forecasting tool for TV media buying within our "Cockpit". It reflects audience presence across channels and time based on Big Data and a Sec-by-Sec Reach. With the forecasting and planning module we enable our clients to steer their campaigns ex-ante and allow them an optimal planning, forecasting and booking of TV campaigns on a real new quality level. In Germany the planning and forecasting tool will be connected to all saleshouses, agencies and advertisers can book directly their TV campaigns digitally. With our audience forecasting our clients can better allocate their budgets, improve their TV impact and can increase their campaign reach and targeting capabilities through statistical learnings to cluster households by their behaviour and to then predict their presence.
Contact representative:
Christian Nienaber
Chief Commercial Officer
T: +49 172 239 9403
E: christian@adscanner.tv
Website: https://adscanner.tv/
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Data management platforms (DMPs) and customer data platforms (CDPs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Reporting and analytics solutions: status report option for downloading current planned vs. realisation status |
| Media assets | Linear TV |
| Delivery methods | Linear broadcast Set-top-box (STB) |
| Target users | Media agencies Direct customers (advertisers) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
