Name of the product

Cataneo’s MYDAS Advertisement Sales platform manages the total lifecycle of the Ad Sales process on the supply side, linear TV channels, websites, VOT/OTT, radio and print or Out of Home.  It is structured as a cohesive set of modules: Inventory, Traffic, Campaign and Sales. The solution covers all types of ad sales in any media, and already has integrations in place to many 3rd party systems, including Google Ad Manager, FreeWheel, and WHATS’On.

Contact representative:

Robin Gould
VP International Sales
T: +49 (0) 172 524 8060

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Reporting and analytics solutions
Customer Relationship Management tools (CRM)
Media assetsLinear TV
Online audio
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesThird-party data from independent data vendors and other partners
Client’s data


Ad Traffic & Sales Management

Ad Traffic & Sales Management

Ad Traffic & Sales Management

Additional resources

For more information on MYDAS please refer to the dedicated product section on Cataneo's website.

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