Name of the product
Cataneo’s MYDAS Advertisement Sales platform manages the total lifecycle of the Ad Sales process on the supply side, linear TV channels, websites, VOT/OTT, radio and print or Out of Home. It is structured as a cohesive set of modules: Inventory, Traffic, Campaign and Sales. The solution covers all types of ad sales in any media, and already has integrations in place to many 3rd party systems, including Google Ad Manager, FreeWheel, and WHATS’On.
Contact representative:
Robin Gould
VP International Sales
T: +49 (0) 172 524 8060
E: robin.gould@cataneo.de
Website: https://www.cataneo.de/
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Reporting and analytics solutions Customer Relationship Management tools (CRM) |
| Media assets | Linear TV VOD/OTT Radio Online audio |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Third-party data from independent data vendors and other partners Client’s data |
Clients
Ad Traffic & Sales Management
Ad Traffic & Sales Management
Ad Traffic & Sales Management
Additional resources
For more information on MYDAS please refer to the dedicated product section on Cataneo's website.
