About the product
The Kochava Publisher’s Suite provides clear-labeled ad measurement tech for owned and operated ad inventory across leading platform-direct and publisher-direct offerings. It helps publishers and platforms deliver outcomes-based measurement for ad buyers spending on their premium inventory. The technology is used by major connected TV platforms like Roku, Vizio, LG, and Samsung for outcomes-based measurement on their endemic and FAST channel ad inventory. Additionally, major broadcast & streaming publishers including SKY, NBCUniversal, and Rakuten use the technology to provide outcomes-based performs for advertisers buying their premium inventory. While the initial adoption of Publisher’s Suite has largely been focused around OTT and CTV, the solution is applicable to retail media networks, in-game ads platforms, podcast advertising and other premium inventory.
Contact representative:
Arthur Novarina (Kochava)
Regional VP of Sales, EMEA
E: anovarina@kochava.com
Website: https://www.kochava.com/publishers/
Main characteristics
| Product category | Inventory/yield management tools Inventory/yield optimization tools Ad insertion decisioning engines Private marketplaces (PMPs), open exchanges Reporting and analytics solutions (reach, unique reach) Attribution tools |
| Media assets | Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data |
Other functionalities
The ads measurement technology is interoperable with leading mobile measurement partners (MMPs) commonly used by brands to measure their apps across connected devices, making it seamless for advertisers to see premium inventory performance alongside all other omni-channel media. The solution also provides seamless integration support for SMB clients and advertisers not using MMP solutions. Outcomes-based measurement helps advertisers connect the dots between their premium ad buys and business outcomes such as app installs, in-app engagements, website conversions, and more.
Featured clients cases
Frameplay Powers Intrinsic In-Game Ad Attribution with Kochava
Kochava announces partnership with DanAds
Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform.
Kochava Publisher’s Suite Selected by Major Industry Publishers
An innovative clear-labeled ad measurement technology drives performance marketing on CTV and OTT platforms, and Retail Media Networks.
Additional resources
Power Outcomes-based Measurement for Your Premium Ad Inventory
Kochava Publisher’s Suite 1-Page Sheet.
Powering Outcomes-based Measurement for Premium Ad Inventory
How the Kochava Publisher’s Suite is enabling advertisers to spend confidently on advanced TV and other premium channels.
