MRM by FreeWheel

Powering the ad businesses of many of the world’s largest media and entertainment companies, the FW MRM platform enables publishers to plan, decision, optimize and report on their premium video inventory. We’ve made it easy to navigate by developing technology solutions that unify and streamline the way advertising inventory is sold and managed.

FreeWheel helps broadcasters/premium video publishers harness data to help ensure optimal ad decisions across all screens and sales channels. FreeWheel unifies inventory across every consumer touchpoint—from mobile to linear—and provides detailed reporting to continually optimize the decisioning process.

The ad decisioning and ad serving solution has been engineered to:

• Plan holistically across screens and audiences with views into inventory, order pipeline, and revenue.
• Transact across sales channels with complete transparency, control, and supply/demand balancing.
• Target & Optimised. Ad decisioning that improves the quality of ad experiences through advanced data enablement and measurement.
• Deliver the optimal dynamic and scheduled ads into all endpoints with seamless creative execution.
• Report in unified, closed-loop methods to measure campaign performance and delivery—while enhancing business planning.

Additionally, FW has built a unique marketplace enabling publishers to monetize their inventory through complementary channels alongside direct-sold campaigns to optimize yield.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/