About the solution

Powering the ad businesses of many of the world’s largest media and entertainment companies, the FW MRM platform enables publishers to plan, decision, optimize and report on their premium video inventory. We’ve made it easy to navigate by developing technology solutions that unify and streamline the way advertising inventory is sold and managed.

FreeWheel helps broadcasters/premium video publishers harness data to help ensure optimal ad decisions across all screens and sales channels. FreeWheel unifies inventory across every consumer touchpoint—from mobile to linear—and provides detailed reporting to continually optimize the decisioning process.

The ad decisioning and ad serving solution has been engineered to:

  • Plan holistically across screens and audiences with views into inventory, order pipeline, and revenue.
  • Transact across sales channels with complete transparency, control, and supply/demand balancing.
  • Target & Optimised. Ad decisioning that improves the quality of ad experiences through advanced data enablement and measurement.
  • Deliver the optimal dynamic and scheduled ads into all endpoints with seamless creative execution.
  • Report in unified, closed-loop methods to measure campaign performance and delivery—while enhancing business planning.

Additionally, FW has built a unique marketplace enabling publishers to monetize their inventory through complementary channels alongside direct-sold campaigns to optimize yield.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Ad servers
Ad insertion decisioning engines
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Media assetsLinear TV
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data