About the solution

DFS, FreeWheel’s Supply Side Platform (SSP), is built specifically for video-first (digital) publishers that are focused on programmatically monetising their inventory. DFS empowers publishers with a direct link to multiple demand sources to generate revenue in an automated fashion. The DFS platform has been built to enable cross-channel, cross-format and cross-device management of our clients’ digital portfolio.

DFS enables to solve the challenges of premium video digital publishers. We have built a server-to-server optimization technology that eliminates the need for client-side decisioning, thus significantly reducing latency issues, improving user experience and mitigating revenue loss.

The DFS platform calls demand sources asynchronously. This means that each individual demand source – across multiple DSP sources and direct-IO sources, are called at the same time, and the system chooses the highest bid that satisfies all compliance and business rules (no waterfalling). Provided the client imports their direct deals into the system, they are able to unify the management of their direct and programmatic demand sources to maximize yield.

FreeWheel has cultivated deep relationships across the ecosystem in order to generate incremental, scaled demand for our clients. We have direct, server-to-server integrations with many types of demand partners.

Importantly, FreeWheel’s operates a white glove service, including a 24/7/365 high-touch support model, which remains core to our identity as a company. We are committed to powering accessible, automated solutions built upon a platform of trust and stability.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/

Main characteristics

Product categorySupply-side platforms (SSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Managed service selling inventory on behalf of premium video publishers
Media assetsLinear TV
Streaming of linear TV channels
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM data