About the product

Open, transparent, and demand agnostic, Publica’s CTV Ad Server provides the tools to maximize publisher revenue and optimize the overall viewer experience. Strategically sitting between publishers and SSPs, the Ad Server allows for better management of inventory between directly sold ads and programmatic sold ads.  Publishers now have a one stop shop to manage and sell campaigns on their own terms - creating competition with programmatic and ensuring maximum yield.

Within the Ad Server lives the Campaign Manager, with features to provide full ad-serving capabilities for direct and programmatic campaigns. By leveraging the flexibility of the Ad Server, publishers are able to easily manage their campaigns to meet their specific business needs and priorities. Through the platform, they can directly set those granular objectives for their campaigns, such as impression goals and pacing, and maintain progress tracking of overall performance. Read about Publica’s Unified Auction and SSAI products to learn more about how publishers can leverage Publica as their ultimate Ad Server to optimize and streamline their ad delivery.

But, it doesn’t stop there. Publica also provides the tools for users to maximize their campaign yield by ensuring that their buyers’ ads are being inserted in safe and suitable environments and targeted to the right people. With Audience Manager and Contextual Segment Manager, publishers can use first- or third-party data to create deals with bidders. This ensures that they are able to categorize their inventory accurately and monetize them programmatically across channels.

While still prioritizing a publisher’s maximum yield of inventory, Publica’s Ad Podding optimizes to deliver superior ad experience for buyers, sellers, and the end-users. Powered by AI, Ad Podding reads creatives in real-time to analyze the advertiser, category, and emotions to ensure 100% non-duplicative and non-competitive ad creatives within an ad break. In doing so, Ad Pods are optimized for revenue as they are.

Contact representative:

Chaewon Jung
PMM
E: cjung@integralads.com

Spencer Wellen
Sales Development Representative
E: swellen@integralads.com

Website: https://www.getpublica.com/

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Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Supply-side platforms (SSPs)
Data management platforms (DMPs) and customer data platforms (CDPs)
Ad servers
Ad insertion decisioning engines
Ad insertion stitching solutions
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
User experience personalization and optimization tools, content discovery and recommendation solutions
Creatives management tools
Reporting and analytics solutions
Contextual data solutions
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data