About Cloud Audio
The Cloud Audio service offered by Brands Are Live is a powerful tool for broadcasters. It integrates seamlessly with the Dashboard, the central solution for managing all user portals such as new generation Apps and the web-based Play Center. With Cloud Audio, broadcasters can easily create and manage a wide range of audio content fully cloud-based from every device, including podcasts, interactive playlists, personalized radio and additional livestreams. The service also comes with a cloud-based library that automatically stores every audio track the radio station owns, making it easy to access and manage audio content. Through the use of AI, Cloud Audio adds a lot of metadata to the audio content, including descriptive metadata, content description and label data. This helps to personalize audio and understand user behavior and taste. The result is the ability to create content quickly and efficiently, through automations that take advantage of the rich data generated by the Cloud Audio service. (This product is only available in combination with an Amazon AWS account.)
Contact representative:
For product/sales queries please contact:
jan@brandsarelive.com
Main characteristics
| Product category | Inventory/yield management tools (tools to plan and set business rules) Inventory/yield optimisation tools (algorithmic tools for better inventory allocation and campaign planning) Order management systems (OMSs; booking, order, campaign management) Supply-side platforms (SSPs) Log-on and user consent solutions, identity graph components (incl. single log-on solutions) Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure (eg. data clean rooms) Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalisation and optimisation tools, content discovery and recommendation solutions Creatives management tools (eg. transcoder solutions, ad copy delivery and verification tools) Reporting and analytics solutions Attribution tools Contextual data solutions AI-based data collection tools Customer Relationship Management tools (CRM) Others |
| Media assets | Linear TV VOD/OTT Streaming of linear channels Addressable TV Radio Online audio Simulcast radio streams Podcasting |
| Delivery methods | Linear broadcast Set-top-box HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client data TAM data |
