About Cloud Audio

The Cloud Audio service offered by Brands Are Live is a powerful tool for broadcasters. It integrates seamlessly with the Dashboard, the central solution for managing all user portals such as new generation Apps and the web-based Play Center. With Cloud Audio, broadcasters can easily create and manage a wide range of audio content fully cloud-based from every device, including podcasts, interactive playlists, personalized radio and additional livestreams. The service also comes with a cloud-based library that automatically stores every audio track the radio station owns, making it easy to access and manage audio content. Through the use of AI, Cloud Audio adds a lot of metadata to the audio content, including descriptive metadata, content description and label data. This helps to personalize audio and understand user behavior and taste. The result is the ability to create content quickly and efficiently, through automations that take advantage of the rich data generated by the Cloud Audio service. (This product is only available in combination with an Amazon AWS account.)

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Main characteristics

Product categoryInventory/yield management tools (tools to plan and set business rules)
Inventory/yield optimisation tools (algorithmic tools for better inventory allocation and campaign planning)
Order management systems (OMSs; booking, order, campaign management)
Supply-side platforms (SSPs)
Log-on and user consent solutions, identity graph components (incl. single log-on solutions)
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure (eg. data clean rooms)
Ad servers
Ad insertion decisioning engines
Ad insertion stitching solutions
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
User experience personalisation and optimisation tools, content discovery and recommendation solutions
Creatives management tools (eg. transcoder solutions, ad copy delivery and verification tools)
Reporting and analytics solutions
Attribution tools
Contextual data solutions
AI-based data collection tools
Customer Relationship Management tools (CRM)
Media assetsLinear TV
Streaming of linear channels
Addressable TV
Online audio
Simulcast radio streams
Delivery methodsLinear broadcast
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client data
TAM data