Delivering poor user experience and losing out of ad revenue as a result is easily every publisher’s nightmare. However, with SSAI (Server Side Ad Insertion), also known as ad stitching, publishers have the ability to combine content and ads into a single stream before delivering it to the player.

The first company to offer SSAI and ad serving, Publica offers publishers the unique opportunity to power their streaming analytics with robust advertising data. By optimizing the stream of ads to deliver the highest quality available to the user, SSAI allows for the harmonization of content and ads into a seamless experience for viewers.

Pre-integrated with IAS Verification and supporting IAB ad-cert 2.0 initiative, Publica promotes a fraud-free and safer environment for the entire ecosystem. Publishers also gain the opportunity to leverage industry-unique the first SSAI solution to offer features such as viewability measurement and leverage IAS’ video classification AI.

Contact representative:

Chaewon Jung
PMM
E: cjung@integralads.com

Spencer Wellen
Sales Development Representative
E: swellen@integralads.com

Website:
https://www.getpublica.com/ad-stitching

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Historically when it comes to CTV inventory, direct sales have taken priority over programmatic - even if the CPMs are higher. As a result, money is left on the table.

With its Unified Auction solution, Publica provides the highest performing auction engine fully adapted for CTV, enabling publishers to orchestrate a true agnostic unified auction. Publishers are equipped to run high performing, price-based auctions between SSPs and direct campaigns, increasing competition and improving yield. By offering flexibility to prioritize private or direct deals depending on their specific business needs, Unified Auction places the power and control directly back into the hands of the seller.

As an alternative to the traditional waterfall method, this solution allows publishers to sell to the highest bidder, as opposed to whichever advertiser is first in line. By engaging in an OpenRTB Auction, they gain access to more demand - and hence more competition. Pre-integrated with more than 15 of the largest video SSPs, Publica streamlines the process of connecting with new buyers and facilitates immediate revenue generation.

Contact representative:

Chaewon Jung
PMM
E: cjung@integralads.com

Spencer Wellen
Sales Development Representative
E: swellen@integralads.com

Website:
https://www.getpublica.com/unified-auction

Discover all functionalities

Open, transparent, and demand agnostic, Publica’s CTV Ad Server provides the tools to maximize publisher revenue and optimize the overall viewer experience. Strategically sitting between publishers and SSPs, the Ad Server allows for better management of inventory between directly sold ads and programmatic sold ads.  Publishers now have a one stop shop to manage and sell campaigns on their own terms - creating competition with programmatic and ensuring maximum yield.

Within the Ad Server lives the Campaign Manager, with features to provide full ad-serving capabilities for direct and programmatic campaigns. By leveraging the flexibility of the Ad Server, publishers are able to easily manage their campaigns to meet their specific business needs and priorities. Through the platform, they can directly set those granular objectives for their campaigns, such as impression goals and pacing, and maintain progress tracking of overall performance. Read about Publica’s Unified Auction and SSAI products to learn more about how publishers can leverage Publica as their ultimate Ad Server to optimize and streamline their ad delivery.

But, it doesn’t stop there. Publica also provides the tools for users to maximize their campaign yield by ensuring that their buyers’ ads are being inserted in safe and suitable environments and targeted to the right people. With Audience Manager and Contextual Segment Manager, publishers can use first- or third-party data to create deals with bidders. This ensures that they are able to categorize their inventory accurately and monetize them programmatically across channels.

While still prioritizing a publisher’s maximum yield of inventory, Publica’s Ad Podding optimizes to deliver superior ad experience for buyers, sellers, and the end-users. Powered by AI, Ad Podding reads creatives in real-time to analyze the advertiser, category, and emotions to ensure 100% non-duplicative and non-competitive ad creatives within an ad break. In doing so, Ad Pods are optimized for revenue as they are.

Contact representative:

Chaewon Jung
PMM
E: cjung@integralads.com

Spencer Wellen
Sales Development Representative
E: swellen@integralads.com

Website: https://www.getpublica.com/

Discover all functionalities