The Marketer’s Operating System by Kochava

About the product

The Kochava Marketer’s Operating System (m/OS) seamlessly integrates omni-channel marketing solutions for advertisers in one operational platform. Leading global brands across every industry and vertical trust Kochava to measure customer engagement across their mobile and connected app properties, attribute conversions & business outcomes to omni-channel media campaigns, and provide performance reporting and analytics that help marketers efficiently optimize their media spend for the highest ROI. Marketers benefit from Kochava’s plug-n-play integrations with thousands of media partners, super publishers, ad networks, and premium ad inventory providers to understand how their ad spend and campaign strategies drive business outcomes and revenue. Supported channels for measurement include, but are not limited to: mobile social and programmatic, web, display, video, influencers, streaming OTT & CTV, audio and podcast ads, premium CTV, out-of-home & digital-out-of-home, linear TV, owned media and more. With built-in privacy and consent management tooling, Kochava helps brands future-proof their advertising measurement strategy and integrate with the leading privacy-enhancing technologies. Additional products and features accessible to Kochava clients include: deep linking, ad fraud detection and prevention, predictive churn modeling, professional strategic services, and dynamic audience activation.

Contact representative:

Arthur Novarina (Kochava)
Regional VP of Sales, EMEA
E: anovarina@kochava.com
Website: https://www.kochava.com/

Main characteristics

Product categoryData management platforms (DMPs) and customer data platforms (CDPs)
Reporting and analytics solutions (mobile app and connected app engagement data including: installs, in-app events [registrations, free trials, subscriptions, etc.] along with key app performance indicators [DAU, MAU, ARPU, RPU, LTV, Retention, etc.]; campaign performance reporting includes insights on: total ad impressions, clicks, conversions, conversion rate, multi-touch attribution, etc.)
Attribution tools
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Online audio
Simulcast radio streams
Podcasting
Delivery methodsSet-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Fratured clients cases

Discover all business cases here and customer testimonials here.

Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy

McDonald’s Australia partnered with Spotify to explore customer streaming behaviors in order to improve campaign targeting to increase engagement and conversions in the MyMacca’s app. The data empowered the Spotify Research team to perform custom behavioral analysis and segment users into a variety of key target audiences (Gen Z, Families, Families in Car, etc.) for campaign activation.

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The Balance Between Being Individualistic and Brand-Centric

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Univision Powers Voter Engagement with SmartLinks for TV

Univision, the leading Hispanic media company in the U.S., provides news, sports coverage, and entertainment across television, mobile, and other digital platforms. The company also has a streaming service, Univision Now, which is available on the web and through their app.

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Additional resources

OTT & CTV: Trends, Developments and Opportunities

eBook

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Omni-Channel Marketing Solutions for Media & Entertainment

Deck

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Omni-channel Marketing Solutions to drive Acquisition & Reengagement

Kochava m/OS for Advertisers 1-Page Sheet

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Omni-Channel Marketing Solutions for Advertisers

Deck

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Connected TV (CTV) and OTT Analytics & Attribution

Discover new growth through connected TV (CTV) and over the top (OTT). Measure your success with Kochava.

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Kochava OTT & CTV Measurement Video

The Publisher’s Suite by Kochava

About the product

The Kochava Publisher’s Suite provides clear-labeled ad measurement tech for owned and operated ad inventory across leading platform-direct and publisher-direct offerings. It helps publishers and platforms deliver outcomes-based measurement for ad buyers spending on their premium inventory. The technology is used by major connected TV platforms like Roku, Vizio, LG, and Samsung for outcomes-based measurement on their endemic and FAST channel ad inventory. Additionally, major broadcast & streaming publishers including SKY, NBCUniversal, and Rakuten use the technology to provide outcomes-based performs for advertisers buying their premium inventory. While the initial adoption of Publisher’s Suite has largely been focused around OTT and CTV, the solution is applicable to retail media networks, in-game ads platforms, podcast advertising and other premium inventory.

Contact representative:

Arthur Novarina (Kochava)
Regional VP of Sales, EMEA
E: anovarina@kochava.com
Website: https://www.kochava.com/publishers/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Ad insertion decisioning engines
Private marketplaces (PMPs), open exchanges
Reporting and analytics solutions (reach, unique reach)
Attribution tools
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Online audio
Simulcast radio streams
Podcasting
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Other functionalities

The ads measurement technology is interoperable with leading mobile measurement partners (MMPs) commonly used by brands to measure their apps across connected devices, making it seamless for advertisers to see premium inventory performance alongside all other omni-channel media. The solution also provides seamless integration support for SMB clients and advertisers not using MMP solutions. Outcomes-based measurement helps advertisers connect the dots between their premium ad buys and business outcomes such as app installs, in-app engagements, website conversions, and more.

Featured clients cases

Frameplay Powers Intrinsic In-Game Ad Attribution with Kochava

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Kochava announces partnership with DanAds

Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform.

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Kochava Publisher’s Suite Selected by Major Industry Publishers

An innovative clear-labeled ad measurement technology drives performance marketing on CTV and OTT platforms, and Retail Media Networks.

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Additional resources

Power Outcomes-based Measurement for Your Premium Ad Inventory

Kochava Publisher’s Suite 1-Page Sheet.

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Kochava Publisher’s Suite Deck

Unlock New Growth with Premium Solutions for Publishers.

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Powering Outcomes-based Measurement for Premium Ad Inventory

How the Kochava Publisher’s Suite is enabling advertisers to spend confidently on advanced TV and other premium channels.

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