About the product
The Kochava Marketer’s Operating System (m/OS) seamlessly integrates omni-channel marketing solutions for advertisers in one operational platform. Leading global brands across every industry and vertical trust Kochava to measure customer engagement across their mobile and connected app properties, attribute conversions & business outcomes to omni-channel media campaigns, and provide performance reporting and analytics that help marketers efficiently optimize their media spend for the highest ROI. Marketers benefit from Kochava’s plug-n-play integrations with thousands of media partners, super publishers, ad networks, and premium ad inventory providers to understand how their ad spend and campaign strategies drive business outcomes and revenue. Supported channels for measurement include, but are not limited to: mobile social and programmatic, web, display, video, influencers, streaming OTT & CTV, audio and podcast ads, premium CTV, out-of-home & digital-out-of-home, linear TV, owned media and more. With built-in privacy and consent management tooling, Kochava helps brands future-proof their advertising measurement strategy and integrate with the leading privacy-enhancing technologies. Additional products and features accessible to Kochava clients include: deep linking, ad fraud detection and prevention, predictive churn modeling, professional strategic services, and dynamic audience activation.
Contact representative:
Arthur Novarina (Kochava)
Regional VP of Sales, EMEA
E: anovarina@kochava.com
Website: https://www.kochava.com/
Main characteristics
Product category | Data management platforms (DMPs) and customer data platforms (CDPs) Reporting and analytics solutions (mobile app and connected app engagement data including: installs, in-app events [registrations, free trials, subscriptions, etc.] along with key app performance indicators [DAU, MAU, ARPU, RPU, LTV, Retention, etc.]; campaign performance reporting includes insights on: total ad impressions, clicks, conversions, conversion rate, multi-touch attribution, etc.) Attribution tools |
Media assets | Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting |
Delivery methods | Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices |
Target users | Sales houses/commercial branches of broadcasters (sales) |
Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data |
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Additional resources
Omni-channel Marketing Solutions to drive Acquisition & Reengagement
Kochava m/OS for Advertisers 1-Page Sheet
Connected TV (CTV) and OTT Analytics & Attribution
Discover new growth through connected TV (CTV) and over the top (OTT). Measure your success with Kochava.