Increase Revenue. Control Quality. Lower Costs.

Premium Ad Decisioning for OTT:

SureFire broadcast quality video ad server is an ad decisioning solution for OTT, leveraging common broadcast rules and audience data across VOD and addressable linear platforms.

It enhances and expands the digital monetization functionality of Imagine’s unified monetization platform, providing cross-platform ad sales, traffic and billing to maximize revenue and control quality.

Highlights:

• Automate: Integrate with leading ad traffic systems.
• Broadcast Quality: Control brand rules, restrictions, separation, and frequency.
• Targeting: Leverage your rich 1st and 3rd party audience data.
• Cloud-Native: Scalability and flexibility of cloud-based architecture.

SureFire enables media companies to offer the same premium viewing and advertising experience on VOD and addressable linear that is offered today on traditional linear.

By connecting SureFire to a cross-platform traffic system, such as industry-leading Landmark platform, media companies can now sell and fulfill campaigns across their entire audience with the same control, quality and rules to maximize revenue while saving money by eliminating silos.

Addressable advertising needs broadcast quality ad decisioning:

Linear Addressable:

• Linear schedule targeted ad replacement
• OTT & ATSC 3.0 compatible

VOD Addressable:

• Targeted VOD ad decisioning
• Broadcast quality checks and control

FAST Channels:

• Targeted ads placed in FAST streams
• Linear-like experience
• Broadcast quality checks and control

Linear Parity:

• Traffic system makes OTT ad decisions
• Linear-like localized experience
• Broadcast quality checks and control

Contact representative:

E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/surefire/

Advanced Planning, Rights, and Scheduling 

Landmark™ Rights & Scheduling combines planning, rights management, and scheduling for the omni-platform world in a streamlined, workflow-oriented solution. Manage the rapid expansion of delivery platforms with scheduling tools for traditional linear playlists and nonlinear services such as catch-up, OTT, and delivery to mobile devices. The comprehensive scheduling engine provides the tools to create single or multichannel presentation schedules, combining program content, interstitials, commercials, and promotions into a single, frame-accurate playlist.

Get the most from your programming assets with extensive rights, scheduling, and planning tools that enable you to optimize your schedule, reach viewers on every platform, and maximize your profits.

Contact representative:

E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/landmark-rights-scheduling/

• Unified solution for linear and nonlinear/on-demand scheduling in a single system
• Advanced omni-platform rights, scheduling and traffic optimizes content usage and maximizes revenue
• Automated features and seamless integration with MAM, sales, playout and financial systems
• Extensive planning tools maximize rights usage
• Flexible management of promos, commercials and interstitials
• Integration layer API for seamless real-time data exchange in the broadcast system landscape
• Advanced reporting and compliance

• Base Data (Channel) – business critical
• Program Planning – sophisticated planning and EPG
• Promo Management – dynamic promo creation, versioning and scheduling
• Presentation Scheduling – automated and efficient presentation scheduling
• Rights Management – contracts and rights tracking for linear and non-linear
• Material Management – workflow driven material management
• Financial Control – full financial reporting and multi-method amortization

Broadcast and Multimedia Ad Sales and Commercial Scheduling 

Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. Landmark™ Sales can help you manage the challenges and experience the rewards of this multifaceted selling environment.

Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system (also available as a cloud-based, fully managed service) executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.

Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.

Contact representative:

E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/landmark-sales/

• Maximize revenue by optimizing available airtime and making the most efficient use of your advertising inventory
• Optimize spot placement across demographics, geographic regions, channels, dayparts, programs, and rates
• Run seamless campaigns covering commercials, promotions, sponsorship, VOD, production, barter, and online
• Manage more channels with less overhead, streamline multichannel management to enable local selling methodologies, currencies, and regulations
• Deliver audience-, line-, and spot-based inventory optimization — also available in the cloud with a full, managed service offering
• Enhance business throughput, improve your workflow and increase accuracy with automated tools for ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
• Deliver integrated, interactive, real-time operational reporting for ROI analysis, sales support and in-depth financials
• Link seamlessly to Landmark™ Rights & Scheduling and a wide range of third-party applications to create a comprehensive, integrated business system encompassing planning, scheduling, sales, and

Landmark Sales as a managed service

New Cloud-based, Fully Managed Service: As the industry evolves, we continue to enhance this proven solution to better meet your business needs. In response to market demand, we are pleased to introduce a new cloud-based, fully managed service offering for Landmark Sales, which will enable our customers to:

• Reduce risk, workload and TCO
• Count on predictable pricing and costs
• Free staff to focus on your business ― not on IT infrastructure

Learn more

GamePlan optimizes over 30,000 spots a minute with the flexibility to easily tune your KPIs and delivery variables, so campaigns are truly working for you and your customers.

• Built with open APIs and can easily integrate with any scheduling, traffic or campaign tool.
• Enables an optimal hybrid operation, where you can manually place spots in premium inventory and automate the placement of everything else.
• Allows you to optimize over 30,000 spots a minute with the flexibility to easily tune your KPIs and delivery variables, so campaigns are truly working for you and your customers.

Contact representative:

E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/gameplan/

Maximize Revenue

• Sell placements by spot or audience. Reach optimal yield in a seamless hybrid model: hand-held premium inventory with a constantly re-optimized long-tail.

Optimize Inventory Utilization

• Deliver your audience commitments with quality campaigns and minimized audience wastage.

Minimize Cost

• Easily scale your operations and eliminate the “Makegood Tax” with full automation of campaign delivery

Nine Networks (Australia): Heading Toward a Platform-Agnostic Ad Training Future

Nine Network is one of the largest free-to-air broadcasters in Australia, operating four OTA channels across five markets, as well as a streaming video platform, 9Now, which allows viewers to watch programs from Channel 9, 9Go!, 9Gem and 9Life on demand, whenever and wherever they want.

Learn more

Broadcast Management Suite for Sales, Scheduling, Media, and Finance 

Broadcast Master™ is a flexible, cost-effective system for growing television operations. The comprehensive suite of modular and scalable rights, sales, scheduling, and media management solutions enables broadcasters to drive productivity and revenue with the tools to automate and manage your daily operations, allowing you to focus on the business of broadcasting.

Maximize efficiency, enhance your company’s image, and deliver quality services for your advertisers and agencies. With a range of flexible tools, Broadcast Master enables you to easily launch new channels, develop exciting new revenue sources, including product placements and secondary event messaging, and optionally manage nonlinear and catch-up scheduling.

Contact representative:

E: sales.emea@imaginecommunications.com
Website: https://imaginecommunications.com/product/broadcast-master/