About the solution
Beeswax’s Bidder-as-a-Service™ (BaaS) is a scalable, customizable, cloud-based programmatic bidding platform.
BaaS offers a DSP functionality with the option to have full transparency, and ultimate control with ownership of users' data, and algorithms and strategies.
|Product category||Ad servers
Demand-side platforms (DSPs)
Automation of sales, programmatic
|Media assets||Linear TV
Streaming of linear TV channels
|Delivery methods||Linear broadcast
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
|Target users||Sales houses/commercial branches of broadcasters (sales)
|Data sources||Broadcaster first-party data
Third-party data from independent data vendors and other partners
Discover The BaaS Platform
learn more about product specification, its functionalities and read client cases.
Beyond the DSP
Beyond the DSP: Why It's Time For Your Own Bidder” white paper is the marketers resource for why and how to switch to a DSP you have complete control over.
The Future of Digital Identity
“The Future of Digital Identity” is a critical issue in digital marketing. With the looming sunset of third party cookies, fragmentation of devices, and privacy regulations like GDPR, challenges of digital identity in advertising can seem overwhelming. Download the white paper to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
A Guide to a Shifting TV Landscape
As viewers continue to trade in their traditional television sets for wifi-enabled, streaming devices, the opportunity for marketers and media companies to reach their target audiences with better, more relevant advertising is undeniable. The guide provides an overview of the shifting TV landscape and walks through the nuances of navigating this growing channel. Ultimately, the key to success lies in using programmatic to get the most of CTV's complex and fragmented environment. By working with multichannel partners that provide full data transparency, customization capabilities, and fair pricing models, sophisticated media buyers will be empowered to maximize the impact of their CTV strategy.