Beeswax’s Bidder-as-a-Service™ (BaaS) is a scalable, customizable, cloud-based programmatic bidding platform.

BaaS offers a DSP functionality with the option to have full transparency, and ultimate control with ownership of users' data, and algorithms and strategies.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Websites:
https://www.freewheel.com/
and
https://www.beeswax.com/

Discover insights, white papers, reports, events and much more on Beeswax's website (click here).

Powering the ad businesses of many of the world’s largest media and entertainment companies, the FW MRM platform enables publishers to plan, decision, optimize and report on their premium video inventory. We’ve made it easy to navigate by developing technology solutions that unify and streamline the way advertising inventory is sold and managed.

FreeWheel helps broadcasters/premium video publishers harness data to help ensure optimal ad decisions across all screens and sales channels. FreeWheel unifies inventory across every consumer touchpoint—from mobile to linear—and provides detailed reporting to continually optimize the decisioning process.

The ad decisioning and ad serving solution has been engineered to:

• Plan holistically across screens and audiences with views into inventory, order pipeline, and revenue.
• Transact across sales channels with complete transparency, control, and supply/demand balancing.
• Target & Optimised. Ad decisioning that improves the quality of ad experiences through advanced data enablement and measurement.
• Deliver the optimal dynamic and scheduled ads into all endpoints with seamless creative execution.
• Report in unified, closed-loop methods to measure campaign performance and delivery—while enhancing business planning.

Additionally, FW has built a unique marketplace enabling publishers to monetize their inventory through complementary channels alongside direct-sold campaigns to optimize yield.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/

DFS, FreeWheel’s Supply Side Platform (SSP), is built specifically for video-first (digital) publishers that are focused on programmatically monetising their inventory. DFS empowers publishers with a direct link to multiple demand sources to generate revenue in an automated fashion. The DFS platform has been built to enable cross-channel, cross-format and cross-device management of our clients’ digital portfolio.

DFS enables to solve the challenges of premium video digital publishers. We have built a server-to-server optimization technology that eliminates the need for client-side decisioning, thus significantly reducing latency issues, improving user experience and mitigating revenue loss.

The DFS platform calls demand sources asynchronously. This means that each individual demand source – across multiple DSP sources and direct-IO sources, are called at the same time, and the system chooses the highest bid that satisfies all compliance and business rules (no waterfalling). Provided the client imports their direct deals into the system, they are able to unify the management of their direct and programmatic demand sources to maximize yield.

FreeWheel has cultivated deep relationships across the ecosystem in order to generate incremental, scaled demand for our clients. We have direct, server-to-server integrations with many types of demand partners.

Importantly, FreeWheel’s operates a white glove service, including a 24/7/365 high-touch support model, which remains core to our identity as a company. We are committed to powering accessible, automated solutions built upon a platform of trust and stability.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/