AMM by Cataneo

AMM

The AMM platform is a solution to facilitate communication, data transfer and the booking of TV commercials between sales houses and agencies. All information needed for the TV commercials booking will be exchanged over AMM and can be integrated into buying- and sales-systems. The basis for the connection between legacy systems and AMM is the EDI + standard.

Contact representative:

Robin Gould
VP International Sales
T: +49 (0) 172 524 8060
E: robin.gould@cataneo.de
Website: https://www.cataneo.de/

Main characteristics

Product categoryAd sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data

Additional resources

Download the whitepaper and view AMM's full specification.

Learn more

For more information on AMM please refer to the dedicated product section on Cataneo's website.

Learn more

MYDAS by Cataneo

Name of the product

Cataneo’s MYDAS Advertisement Sales platform manages the total lifecycle of the Ad Sales process on the supply side, linear TV channels, websites, VOT/OTT, radio and print or Out of Home.  It is structured as a cohesive set of modules: Inventory, Traffic, Campaign and Sales. The solution covers all types of ad sales in any media, and already has integrations in place to many 3rd party systems, including Google Ad Manager, FreeWheel, and WHATS’On.

Contact representative:

Robin Gould
VP International Sales
T: +49 (0) 172 524 8060
E: robin.gould@cataneo.de
Website: https://www.cataneo.de/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Reporting and analytics solutions
Customer Relationship Management tools (CRM)
Media assetsLinear TV
VOD/OTT
Radio
Online audio
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesThird-party data from independent data vendors and other partners
Client’s data

Clients

Ad Traffic & Sales Management

Ad Traffic & Sales Management

Ad Traffic & Sales Management

Additional resources

For more information on MYDAS please refer to the dedicated product section on Cataneo's website.

Learn more